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CAREER RESOURCES


COMING SPRING 2020


NEW! Communicating Nutriton: The Authoritative Guide Barbara J. Mayfield, MS, RD, FAND, Editor


Communicating NUTRITION


Authoritative Guide Te


BARBARA J. MAYFIELD, MS, RDN, LD, FAND EDITOR


Written and reviewed by experienced nutrition communicators and educators, this authoritative guide provides the knowledge and skills needed to develop and deliver all types of communication in a variety of settings. Students, interns, and practitioners alike will find this to be an indispensable resource. The book’s 42 chapters are presented in 8 sections, each with an opening showcase featuring a communication success story and applied advice. Highlights of the chapters include guidance on:


• Writing and interpreting scientific research • Developing science-based messages • Addressing misinformation • Customizing communications to various audiences • Delivering effective presentations • Mastering media interviews • Using social media, websites, videos, and demonstrations • Communicating in business settings — and much more!


Theoretical background for best practices in nutrition communication is addressed throughout to help build foundational knowledge and skills. This is rounded out with “words of experience,” hands-on strategies, and real-life stories in every chapter, along with objectives, checklists, and key takeaways.


017020 SOFTBOUND TBD PP 8½” x 11”


017020e eBOOK 2019 ISBN: 978-0-88091-017-0 $77.99 Academy Members $61.99 WINNER! AWARD


Making Nutrition Your Business: Building a Successful Private Practice, Second Edition Ann Silver, MS, RDN, CDE, CDN, and Lisa Stollman, MA, RDN, CDE, CDN


This new and expanded edition is an essential and comprehensive resource for creating, growing, and maintaining a successful nutrition private practice. It is a complete “roadmap” to beginning a nutrition-based business, providing detailed advice on:


• Structuring your business • Money management • Setting up and equipping an office • Using technology to your advantage • Marketing and growing your business • Billing and reimbursement • Getting clients to return — and more!


Written by two experienced private practitioners with thriving businesses, this hands-on resource includes up-to-date guidance on setting up third-party reimbursement and becoming an insurance provider, a new chapter featuring success stories from private practice dietitians, and a comprehensive resources section. It is a must-read for all nutrition and dietetics practitioners who aspire to go out on their own! Price includes 6 CPE hours.


440818 SOFTBOUND 266 PP 6½” x 9” 2017 ISBN: 978-0-88091-952-4


34 $64.99 Academy Members $49.99 440818e eBOOK


ISBN: 978-0-88091-953-1 (ORDER ONLINE ONLY)


ISBN: 978-0-88091-018-7 (ORDER ONLINE ONLY)


COMMUNICATING NUTRITION Te Authoritative Guide


EDITED BY BARBARA MAYFIELD, MS, RD


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