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Marketing


o One page flyer with all partners and logos o Hashtag for Instagram


• Second Week: o Email the marketing toolkit to partners o Make sure all required paperwork is turned in


• Third Week: o Schedule volunteers as needed to support event o Check-in table, activities, photographer, etc.


July (month of the event): • First Week:


o Continue pushing the event through marketing o Local news feeds and articles: include logo, event graphic, photos from previous years, partners, example of activities, text


• Third/Fourth Week (depending on event date): o Final email about event to all partners o Any last minute reminders


Week of Event


• Purchase snacks for program partners offering events • Make sure to have all materials for activities • Create all signage for event to get people to the right place • Finalize outreach table and materials for your organization so event attendees can learn more about what you do


• Confirm volunteer support and duties • Create system to track number of participants and collect email addresses • Reminder email to all partners


o BYO table and chairs or are they provided o Location o Confirm raffle items (ask local companies) o Confirm all necessary paperwork with host organization (if applicable)


Post-event Activities • Thank you email to participating partners; include a Google form to solicit feedback about the event


• Post photos on various social media platforms • Wrap-up video • Press coverage • Share testimonial(s) with donors or partners


Table of Contents


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