START-UPS & SUCCESSES


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The GENIUS IN 21 DAYS course will teach you the most advanced learning techniques in the world to improve your mental effi ciency. You will be able to:


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READ TWICE AS FAST your comprehension


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#READ AT LEAST TWICE AS FAST BE BETTER ORGANISED Read two to fi ve times faster while increasing


LEARN NEW LANGUAGES Learn 900+ words of any foreign language each month


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BECOME A PUBLIC SPEAKER Speak more confi dently and effectively while presenting to audiences of any size


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BECOME MORE #EFFICIENT Gain at least 30% effi ciency in your time


management and be better organised #MIND MAP POWERFULLY


GAIN REAL CONFIDENCE Increase your real inner confi dence and awareness of your capabilities


MIND MAP EFFECTIVELY Maximise personal productivity by using highly effective tools


GAIN REAL #CONFIDENCE


Our 1-2-1 mentoring will tailor your new techniques and abilities to your individual circumstances allowing you to signifi cantly boost your studies and career.


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TASTER SESSION YOUR FREE BOOK


TO FIND OUT MORE!


How to avoid the start-up graveyard


Promotional Feature Every business wants to be successful, but a worrying trend is developing. Start-ups and SMEs are becoming increasingly


preoccupied with having a ‘cool’ offi ce, recruiting unnecessarily, how many followers they have on social media or signing the next big deal. The problem? It slows them down and they fail before they know what happened. Investors lose their money. Employees lose their jobs. Many are more concerned with where in


Shoreditch their offi ce should be than how their business should be structured for longevity. They are spending more time checking their social media channels and trying to keep up with the Joneses than they are fi guring out their product/service market fi t. More interested in seeing their name in lights than thinking about whether or not they’re ready for the outcome. Some need to be careful what they wish for. For those start-ups and SMEs who talk big and fail, the resulting journalistic crucifi xion is incredibly public – and painful. Then there are the others: start-ups and SMEs


who get their house in order and build their business from the ground up to become valued at £200m+ in just a few years. The common thread behind their success is their willingness to put in the hard work and use the feedback they are given to build more robust products and services in the future. Ones their target audience actually want. They walk before they can run. Perhaps more


importantly, they are doing things diff erently, are focused on solving real-world problems and looking externally for expert guidance where appropriate – especially in the formative stages.


Traditional business models, like traditional


marketing agencies, are out-of-date and rapidly losing market share. They're being replaced by companies who are hungry to solve their clients’ challenges. Companies such as GROW: in London see great


traction because they are doing things diff erently. GROW: in London gets to know what stage their


client is at, learn about the challenges they are facing and understand their clients' needs before designing personalised marketing strategies and supporting marketing tactics – working project- by-project to drive their clients’ business forward; without expensive retainers or agency jargon. To be successful in 2018 and beyond, start-ups


and SMEs alike have to take their eyes off of the nice-to-haves and start working on (or revisiting) the essentials such as marketing strategy and tactics. Without doing so, they will just be another body in the start-up graveyard. For more


information, visit online growinlondon.com or call 020 8068 6814.


GROW: in London


READER COMPETITION!


Win a one-day marketing session worth £675. E-mail david@growinlondon.com entitled: “Be Your Own Boss.”


48 Be Your Own Boss distributed with


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