FINANCIAL & LEGAL Crowdfunding has been one of the major
success stories for start-ups. Massie-Taylor describes it as ‘an amazing resource’ but cautions this type of fundraising may not be as easy as it looks. Securing funding – even small amounts
– from large groups of people is a skill. And not all crowds are the same; there is some considerable divergence between crowdfunding organisations. This means start-ups need to know their crowd. Chief investment offi cer, Tom Davies, at
crowdfunder Seedrs, says many entrepreneurs may have a spectacular business but it may not be able to capture a crowd’s imagination. He advises seeking out crowdfunders that specialise in certain sectors – there are dedicated sites, from Fintech to food – since what appeals to one crowd won’t to another. But he cautions some businesses are not
suited to crowdfunding of any kind. They may be too technical or complex to appeal to a wider investment base, for example. Davies says: “Entrepreneurs may have a
good business idea and they may be ready for fundraising, but if they are off ering something investors can’t understand, then it is unlikely to be successful.”
GovGrant GovGrant helps innovative businesses maximise funding from government sources. When any company wants to improve their business, they may qualify for valuable tax credits. GovGrant are one of the UK’s leading specialists in truly understanding your business and help identify the qualifying expenditure.
govgrant.co.uk
Again entrepreneurs need to do their
research. Davies says that the most successful start-ups identify a solution to a problem the market has, rather than inventing a product they think the market needs.
Government funding Despite ongoing austerity measures, the UK government is funding new enterprises. There is a wide variety of government grants available, ranging from help with buying premises and equipment, to funding enterprises that aim to regenerate whole regions. Not having to pay the money back is, clearly,
the main incentive in pursuing a grant, but there is no such thing as a free lunch. Securing a government grant is – according to the British Business Bank, which delivers
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Be Your Own Boss distributed with 31
government start up loans – ‘complex with lots of processes and stages’. The government typically off ers two types of
fi nancing. First is a direct grant which provides new businesses with the necessities to get up and running. Grants of as much as £500,000
The government grant machine is time consuming
are available but borrowers usually need to match 50%. Businesses can also apply for a soft loan,
which off ers lower interest rates – typically 6% – and generous lending terms not available elsewhere. Maximum limits are £25,000, but
borrowers may be able to access free mentoring and support services as part of the deal. The borrowing criteria is also strict and the
standards high. As you would expect, securing government
finance requires applicants
demonstrate a solid business plan, but the business needs to align with the grant objectives and you may also need to have signifi cant cash reserves to match what is on off er. The other critical factor is time. Going through the government grant machine is time consuming. Any enterprise that needs funding quickly will most likely need to look elsewhere. The days of begging a bank manager for a
loan have gone. Entrepreneurs now have access to a vast world of funding opportunities just clicks away, but that doesn’t mean it’s easy. Only the best ideas will attract investors.
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There is a wide
variety of government grants available, ranging from help with buying premises and equipment, to funding regeneration projects
Images:
istock.com *This feature is not intended to constitute financial advice.
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