IT & TECH


Add the power of London to your web address


Henrietta Adams, founder of independent ethical clothing brand, Henri:


“Because I have the ‘henri.london’ website, my business is slowly morphing into


Your web address is a crucial part of your brand identity and it can be the fi rst thing prospective customers see, so it’s key you have the right domain name for your business


Promotional Feature What makes a good web address? If someone searches for your business online and can’t fi nd you, they’ll look elsewhere and opt for one of your competitors. If you’re not easy to fi nd, you’ll be losing out on a lot of opportunities, so you need to use a simple and coherent web address. The ideal web address should be short,


memorable and easy to understand. A long, wordy or vague address can confuse people and drive them away. A succint address, on the other hand, looks more professional and trustworthy. The introduction of new domain names has


given businesses more opportunities to get the name they want. Rather than having ‘.com’ or ‘.co. uk’, there are hundreds of alternative names for you to choose from, including generic domains, such as ‘.shop’, ‘.agency’, or ‘.law’; city names, such as ‘.london’, ‘.nyc’ or ‘.paris’; or brand names like ‘.gucci’, ‘.bmw’ or ‘.xbox’.


Why be a ‘.com’ when you can be a ‘.london’? You can now show pride in being a London-based business by using a Dot London web address. For those looking to expand abroad, having this


more customized web address can strengthen your association with London’s global reputation, and if you’re a local business, it can reassure your customers of where you’re based. And there are thousands of domain names to


choose from, giving you a better chance of getting the name that best suits your business, rather than compromising with an obscure address. Using Dot London also means you will be joining


a thriving community of like-minded entrepreneurs and growing London-based businesses, such as popular Moorgate-based diner and home of the bottomless brunch, Bad Egg; Camden Lock-based gin brand, Half Hitch; and Waterloo-based performance arts space, The Vaults. But you don’t have to be a new business to use


a Dot London web address. Established businesses have also moved their websites to London’s domain name, including the capital’s international convention and exhibition centre, ExCeL London; Prescott and Conran’s hotel and restaurant, Boundary; and luxury health club, Third Space.


A great London business deserves a great Dot London web address


“Our Dot London domain name has provided us with an opportunity to associate ourselves directly with London.”


- Amber Pointer, Head of Marketing at residential property developer, Anthology


“It tells people who and where we are in an instant and feels geographically appropriate.”


- Alex Jackson, owner and top chef at southern French- inspired restaurant, Sardine


“We’re very proud to be part of such a diverse and liberal city and felt that Dot London went well with our brand ethos.”


- David Jordan, personal trainer and director of London Bridge-based gym, The Fitting Rooms


ExCeL London has moved to a Dot London web address 40 Be Your Own Boss distributed with


When searching for a domain name for your business, think about how you can ensure customers understand what you do and you’re trustworthy.


SPECIAL OFFER


Get your standard Dot London domain name from GoDaddy for £7.99 for your 1st year. Off er ends 30/04/2018. Visit godaddy.london


Have a web address that best suits your brand, that can be used eff ectively in your marketing and can be easily remembered. Get a web address that’s an identity, a mission statement and a reference all in one. Visit makeyours.london to fi nd your Dot London web address.


Henri London. I think this is attractive, not just to Londoners, but on an international scale as well.”


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