IMAGES: HOLOGRAM MEDIA; YVES GARNEAU; RAPHAEL SURMONT


SWITZERLAND


View from one of the corner rooms in Hôtel de Verbier


Below: 67 Pall Mall’s restaurant; Vanguards goggles by SunGod


Party Arriving in Verbier in 2022, 67 Pall Mall is a spin-off of


the London club named after its upmarket Westminster address. Set in former restaurant and club Vie Montagne, 67 Pall Mall’s annual membership of CHF2,500 (£2,250) subsidises the price of its wines, while members are also welcomed to store their own vintages in the cellar. The club’s wine list offers more than 1,000 Swiss


vintages alone, including 500 by the glass. It also hosts the resort’s only micro-brewery, where gleaming chrome tanks are filled with Bière de Verbier. The master brewer — a Brit named Brian who has his own bar, La Textil, in Barcelona — creates traditional ales, pilsner and a white Belgian brew with orange peel and camomile tea. Not up for remortgaging in order to buy a membership? The downstairs bar is open to the public, serving a selection of brews and vintages. 67pallmall.com


Shop Brits have always been a big part of Verbier. SunGod,


maker of smart sunglasses and goggles, was founded in London’s leafy Hampton Court, but has called Verbier home since 2019, with a charmingly unfussy shop, SunGod Basecamp, on Rue de Médran. Husband-and- wife team Ali and Zoe Watkiss produce cool eyewear with a conscience — all packaging is recycled and SunGod is aiming for a product range that’s 100% recycled. Customers can create their own pair, by choosing


the colour, shape and style of the lenses and frames for sunglasses, plus straps for goggless. Staff — seasoned Verbier skiers who understand the importance of good eyewear — build them while you wait. The service is available in-house or from SunGod’s online shop, and it isn’t a budget buster; having the goods designed, built and distributed in one place cuts out the middleman, meaning better prices for premium product. Sunglasses start at £55 and goggles £95, which includes a lifetime guarantee (not scratched lenses). sungod.co


WINTER SPORTS 2022/23 51


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