Luxury is changing. For many affluent travellers, five-star indulgence just isn’t enough anymore as traditional ideas of top-end travel are being redefined. Opulent hotels and first-class travel are becoming less of a priority than experiences that are distinct and highly personalised. This shiſt has meant bespoke travel
companies have never been in greater demand — specialists in creating one-of-a-kind dream trips catering to the traveller’s every want and wish: transport, accommodation, excursions and pace of trip. Bookings aren’t made by travel agents but are curated by travel designers. These skilled individuals utilise their first-hand knowledge of destinations to craſt tailor-made itineraries with the utmost care and attention to detail. Moreover, they’ll use their connections to
make the impossible possible and manage all the logistics. They’ll know how to gain VIP
access to exclusive landmarks allowing you to skip the queues and bypass the crowds. Take tour operator Cazenove and Loyd, for
instance, which offers clients private access to explore Egypt’s ancient pyramids alongside an Egyptologist. Another of its top picks is a trip to Peru, where travellers can experience treks most don’t know about and enjoy Amazon expeditions with world-class naturalist guides. Then there’s Scott Dunn, which has launched
a service so exclusive you have to apply to be a member. The platform is called Scott Dunn Private and is designed to meet the needs of travellers with deep pockets. Clients are assigned an adviser who travels extensively and is privy to details such as whether a hotel’s presidential suite is worth the splurge. Scott Dunn Private also has an exclusive selection of properties on its books, from a chateau overlooking France’s Loire Valley to a former monastery in Croatia.
S IMON LYNCH
G LOBAL S ALE S AND P RODU C T DI R E C TOR AT S COT T D U N N
WHAT DESTINATIONS AND TRIPS HAVE BEEN POPULAR THIS YEAR AND WHY? As travel has been restricted, the destinations that have been most popular have been the places that opened back up first, so demand was very much in line with the traffic light green destinations. For UK travellers over the summer months, Portugal was one of the first ports of call, as it was one of the first destinations to turn green.
WHAT DO YOU THINK IS THE MAIN DRAW OF BESPOKE TRAVEL AT THIS TIME? Travel has become hugely individual as everyone emerges from the pandemic at their own pace. Making up for lost time is a key theme right now and that means different things to different people. It’s all about creating a customised trip to perfectly match individual needs and ensuring the experience creates long- lasting memories.
CAN YOU PROVIDE AN EXAMPLE OF ONE OF YOUR MOST OUT-OF-THIS- WORLD TRIPS? We offer an incredible itinerary combining South Africa and Antarctica — allowing guests to see a colony of emperor penguins and the Big Five all in one holiday. From £100,000 based on a couple travelling, including international flights, internal flights and private transfers and daily experiences.
scottdunn.com
National Geographic Traveller – Luxury Collection 9
IMAGE: GETTY
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