search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
18 Te Modern Family New Families & Family Health


Fertility femtech N


atural cycles may be well known as a natural method of contraception, but women around the


world use it while trying to conceive as well. Paired with the Oura ring, which takes temperature readings (basal body temperature rises following ovulation), its AI algorithm helps women identify their most fertile days and confirm ovulation. Another piece of fertility femtech


helping women better understand their cycle is the mira device. Tis is a digital hormone monitor with urine tests to read the luteinising hormone and follicle-stimulating hormones (which peak just before ovulation), as well as oestrogen and progesterone measures (both key for pregnancy). It also has an AI algorithm to help women understand their cycles. If you’re wondering whether to


invest, or whether they really work, two women share their stories of using these device as they try to conceive.


The Oura ring with Natural Cycles “Using my Oura ring was an integral part of my conception journey. I initially purchased it in January 2023 to track my sleep, overall health and monitor for signs of perimenopause, and it became invaluable in helping


during pregnancy as my excessively elevated heart rate led to additional checks and a discovery of severe anaemia.” Samantha Burgess, 39


Two women reveal how they used health tech to support their fertility journey while trying to conceive. Words: Grace Davidson


me understand my cycle. By pairing it with Natural Cycles, I could monitor key patterns in my temperature and ‘readiness scores’, which helped me pinpoint ovulation and optimise timing naturally. “In February 2023, my partner


and I decided to try for a baby and the awareness gave me a sense of empowerment during what can often feel like an uncertain time. I conceived in just three cycles of using the two apps and the first time of trying at the right time in the cycle. Tis resulted in the birth of my son in January 2024. “My Oura ring was also invaluable


The mira device “I have polycystic ovary syndrome (PCOS), so always knew conceiving would be a challenge — largely because my cycle was so irregular. I was really proactive in seeking help with fertility, and had started the process before I bought a mira device. “Part of the process involved taking


various drugs, then going in for a scan 10-14 days into my cycle so they could monitor whether or not I was ovulating. After a few months of nothing appearing on the scans, but feeling within myself the physical symptoms of ovulation, I decided to finally buy the mira to get a better sense of my own data. “Te first cycle I used it for,


alongside a dose of letrozole [which helps stimulate ovulation], I could see my body attempting to ovulate far later in my cycle than I was being scanned. So the next month, when I was once again told 12 days into my cycle that there were no signs of ovulation, I showed the medical team the data and pushed for another scan a week later. Lo and behold, there was an egg ready to be released. Nine months later, my daughter was born. “In a world where there are


thousands of self-styled gurus, and specialists claiming to have the answer to solving infertility, it’s very easy to be taken advantage of. Tis was certainly something I fell into while we were trying. But I was relieved that the mira device was rooted in science and gave me such robust data, which empowered me to push for more tailored medical care. “I’d certainly recommend it,


IMAGE: THE MIRA DEVICE


but with the caveat that it can’t fix infertility. It can, however, give you access to invaluable information about your body.” Marthe de Ferrer, 30


IMAGE: NATURAL CYCLES IMAGE: THE OURA RING


Promotional Content • Saturday 8th February 2025


The perfect gift for little ones L


ittle Starts Gift Cards are the perfect present for parents and their little ones, offering


enriching moments that create lasting memories. With access to over 20,000 classes and activities from more than 200 trusted brands — including Water Babies, Rugbytots, Baby Sensory, and babyballet — this gift goes beyond material things to inspire movement, imagination, and learning.


Why experiences make the best gifts Te early years are crucial for development, and activity classes nurture young minds and bodies. Whether it’s a baby’s first dip in the water, a toddler’s first football kick or a preschooler’s first ballet twirl, each experience enhances social, cognitive and motor skills. Structured activities also build confidence, team- work, and independence — skills that last forever. For families, these classes offer


more than fun — they provide bonding moments, new friendships, and shared joy in milestones. A Little Starts Gift Card gives parents the flexibility to choose the perfect activity for their child’s interests and stage.


Te gift of experiences for under-fives. Available at Sainsbury’s, W H Smith, Boots and online. Visit littlestartsgiftcards.com


not


What do you buy for a parent who already has it all? Another baby grow, plastic toy or cuddly animal? Instead, give a gift that truly matters — experiences that shape a lifetime.


An easy and thoughtful gift No more guesswork when it comes to gifting — Little Starts Gift Cards make it easy to give something mean- ingful. Available now in selected retailers including Sainsbury’s, W H Smith, and Boots, they offer a simple way to give the gift of play, movement, and discovery. So, instead of adding another toy to the pile, why not give a gift that sparks wonder, fuels curiosity and creates special family moments? With Little Starts Gift Cards, you’re just giving a present — you’re giving an unforgettable experience.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44