6 OCTOBER 2019 • HEALTHCARE INNOVATIONS
Vitamins tailor made for you
Tere’s no effective ‘one-size-fits-all’ solution when it comes to vitamins, claims a UK-based nutrition company that offers personalised supplements based on your diet and lifestyle, and then sends them to you in the post each month
Now that autumn’s in full swing, many Brits are heading to the shops looking for ways to boost their immune systems and energy levels but Vitl, a ‘revolutionary’ nutrition platform backed by the founders of Zoopla, LoveFilm and Bulldog Skin- care, has found a way to use artifi- cial intelligence to create personal- ised supplements, all through a quick online health check.
WHY SUPPLEMENTS SHOULD BE PERSONALISED “Te recommended daily intake for vitamins and minerals is different for men and women, but that’s not the only reason we should be taking a more personalised approach,” explains Georgie Murphy Msc ANutr, Vitl’s head of nutrition. “Our need for certain vitamins and minerals changes as we age, and factors such as the amount of exercise we do, how often we consume alcohol, and how much sunlight we get can all have a huge impact on our health.”
• DIET HAS A HUGE IMPACT Whether you’re vegan, vegetarian, suffer from a digestive issue or simply need to avoid certain foods due preg- nancy or an intolerance, the amount of vitamins and minerals you’re getting from food will be different. Some people also carry certain genes that can mean they’re less likely to absorb certain nutrients at a normal rate — some- thing Vitl can also test for and factor into its supplement recommendations.
• LIFESTYLE CHOICES AFFECT EACH INDIVIDUAL’S NEEDS For example, even a couple of drinks a week can affect our levels of vitamin B12 and vitamin C, and regular exer- cise and sweating can deplete our stores of key minerals such as magne- sium and potassium.
• DIFFERENT VITAMINS AND MINERALS CONTRIBUTE TOWARDS DIFFERENT HEALTH GOALS “Whether it’s to sleep better, boost energy levels or get clearer skin, we all want to improve different areas of
our health. Tat will affect which vita- mins will be included in your bespoke formula,” explains Murphy.
PERSONALISE YOUR VITAMINS IN THREE STEPS 1. Take your consultation at
vitl.com It takes around five minutes and you’ll answer questions about your diet, lifestyle and health goals.
2. Get expert recommendations. Vitl’s team of experts will formu- late a personalised combination of supplements based on your answers in the consultation.
3. Try before you buy with a FREE two-week trial. Get started with a free two-week trial (just cover the £3.95 P&P) by entering the code ‘HEALTH2019’ at checkout.
You’ll get your tailor-made supple- ments
delivered through your
letterbox in handy daily strips so you never forget a day. You can also pause or cancel any time or choose to personalise your supplements even further with the at-home DNA Nutri- tion Test and Vitamin Blood tests.
FREE TWO-WEEK TRIAL OF
VITAMINS WORTH £12.95 WITH CODE ‘HEALTH2019’ THIS OCTOBER AT
VITL.COM*
PERSONALISED EXCLUSIVE! READER
Innovative healthcare & alternative remedies
11
T: 020 3488 0747
vitl.com
*One free trial per customer. Only available to UK and NI residents who are new customers. Full terms & conditions at
vitl.com/terms
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