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PROFILE Sometimes it is inconvenient to


follow-through on commitments, but that’s what establishes loyalty not only among customers, but other employees as well. “Simple courtesy, like answering the phone and just being there for customers and team members, goes a long way toward establishing credibility and creating that loyalty,” he adds. But, the biggest component to


enduring success is continually taking a leap of faith to accept more responsibility outside your comfort zone.


“Whether you voluntarily seek additional responsibility or new obligations are thrust upon you, how you react to the opportunity defi nes you as a person,” Cote says. “Even though every fi ber of your body


screams at you not to make that leap, it is precisely those experiences that transform you into a better person and a better leader.”


BALANCING WORK AND FAMILY A rewarding career requires a healthy balance between work and family. In fact, Cote says it’s diffi cult to be successful without strong family support.


A DODO (dad of daughters only), Cote and his wife of 28 years, Liz, have applied the same principles he learned at Duncan Aviation to challenge his daughters Caroline, 24, and Kimmy, 22, to embrace change and pursue open doors. In his spare time, he rides


motorcycles and recently began restoring a 1953 Ford F100 pickup he bought when he was just 12 years


old. He fi nds the act of bringing it back to life to be rewarding work. Not quite as rewarding as spending time in the farmland around his property, but it’s close. Guiding daughters now in their


twenties has enabled Cote to work eff ectively with members of the millennial generation. “I work with some great millennials who have the same work ethic and desire to be successful as any other generation I’ve worked with,” he explains. “The tools they use to do their jobs might be diff erent and so are the things that get them excited about their careers. “My parents wondered what was


wrong with my generation, just like many of us do when looking at millennials. But, this generation isn’t any diff erent than workers who came before them,” he adds. “If they want to do something, they can. Just show them what to do, show them the direction they need to go, and then step out of the way to let them get it done.”


That strategy worked for Cote and he is confi dent it can work for others, too.


“Sometimes in the roles we play


from day to day, both at home and at work, it is hard to see tangible evidence we’ve accomplished something. We’re too focused on instant gratifi cation,” he explains. “But when you look for ways to add value to other people and look for ways to move projects forward, then when you look back just a few years, it’s pretty impressive to see what you’ve accomplished. “There are abundant new and


interesting challenges in the aviation industry. It’s hard to get bored,” he says. “Just overcome your fears, be willing to take risks, always off er to help others, and you’ll be amazed where you wind up 10, 20 or 30 years from now.”


14 DOMmagazine.com | mar 2018


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