SPECIAL REPORT NEWS


Over-50s still travelling but spending less


Older travellers plan to reduce outlay on holidays this year, Silver Travel Advisor’s annual report suggests. By Amie Keeley


The proportion of over-50s spending more than £3,000 on their holidays has dropped for a second year in a row, according to new research.


High spenders make up 30%


of the overall market, down from 40% last year. he figures come from ilver


Travel Advisor’s annual report, hich surveyed  memers in autumn  f those surveyed  said


they typically spend eteen £3,000-£5,000 on their holidays per person each year and  said they spend more than £5,000. The previous year’s survey conducted in  did not reak don the figure for higher spending amounts ut it found the proportion spending more than  as  don from  in the survey conducted in  The latest survey found those spending eteen  and  had also dropped from  to  n contrast the


proportion of over-50s spending less than 


had risen from  to  he figures roadly correlate


with over-50s’ holiday intentions for the coming  months The proportion planning to


take one holiday as up from  the year efore to  and those saying they would take two was also up from  to  The proportions of respondents


saying they would take three, four or five trips ere all don year on year, although those planning more than five holidays rose marginally from  to  he findings echo the Travel


Weekly Insight Annual Report 2018-19 hich found the proportion of over-55s likely to spend more on overseas holidays in the year ahead had dropped from 43% to 35%. ilver ravel found the


proportion of over-50s who said they used a travel agent for more complex ookings remained the same as the previous year at  ity reaks remained the most


12%


Silver Travel members who spend more than £5,000 on holidays


popular holiday type for the mature market, with 45% saying it as their preferred choice up from 43% last year. each holidays and  countryhouse hotel reaks also gained in popularity, with 33% and  of respondents respectively saying they particularly enoyed them oever ocean and river cruises decreased in popularity ith the ocean figure don from  to  and river don from  to  revious good experience company reputation customer service and financial protection remained the top-four most- important factors for overs hen choosing a travel company hese factors ere all rated as


more important than cheapest price although  cited this up from  in the previous year’s survey. eie arshall managing


director of ilver ravel Advisor said: “While most over-50s spend eteen  on holidays things are eginning to polarise ith the luxury end of the market holding steady ut more people spending less than  than last year


31 January 2019travelweekly.co.uk17


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