NEWS YOU CAN USE DESTINATIONS
Manchester (left) and New York City
PATA appoints PR firm to raise profile
The Pacific Asia Travel Association (PATA) has appointed a public relations company to raise its trade profile. The agency, deParture Travel & Lifestyle (dPR), will spearhead a new strategy to increase awareness of the tourism organisation in the trade and support its trade marketing plans and events.
pata.org.uk
Manchester and NYC agree two-year tourism partnership
Robin Searle
NYC & Company plans to host a fam trip for travel agents and tour operator staff based in the north as part of a two-year reciprocal promotional partnership with Marketing Manchester. The two-year tourism partnership between the
two cities will see each partner provide $500,000 of marketing assets to the other, including electronic billboard space on roads and transport networks. The alliance also includes a partnership with Virgin
Atlantic to promote its expanding New York services from Manchester airport, as well as a commitment to sharing and collaborating on marketing strategies. Virgin is offering an initial promotional return fare
of £379 for Economy Light flights between Manchester and JFK on selected dates in 2020. In addition to the fam trip, delegates from NYC &
Company and tourism businesses within the city will visit Manchester and Glasgow as well as London as part of a trade mission in April. Fred Dixon, chief executive of NYC & Company,
told Travel Weekly: “The idea for the partnership was initially sparked by Manchester airport, and we quickly realised there was a great opportunity to align with a region that is incredibly valuable for us. “The two cities share a lot in common, from diversity
and openness to a focus on the arts and sports. Having worked closely with Virgin Atlantic on the Pride Flight [in 2019] this partnership brings us even closer together.” Juha Jarvinen, chief commercial officer of Virgin
Atlantic, said the partnership would support the airline’s commitment to growth from Manchester, including a 65% rise in winter capacity to New York using a Boeing 747, and the opening of its Clubhouse lounge this spring.
nycgo.com
Visit Orlando creates list of new attractions
Visit Orlando has drawn up a list of 30 new attractions aimed at encouraging return visitors. They include the first Mickey Mouse- themed ride-through attraction at Walt Disney World, the live action Bourne Stuntacular show at Universal Orlando Resort, the Ice Breaker ride at SeaWorld, the Orlando Slingshot catapult ride and Cirque du Soleil show Drawn to Life.
visitorlando.com
Brand USA sets dates for 2020 Travel Week
Brand USA’s second Travel Week Europe event will take place at County Hall in London on September 21-25. The B2B event will subsequently be held on rotation between the UK and Germany, France and the Netherlands in 2021, 2023 and 2025 respectively.
brandusatravelweek.com
34
23 JANUARY 2020
travelweekly.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
