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DESTINATIONS UPSELLING MATURE TRAVEL


LEFT: Titan Travel’s door-to-door transfer service


ASK THE EXPERT


Dave Sharman, commercial director, Newmarket Holidays “The mature traveller can find some destinations a little daunting, so a tour can be a good solution. Some travellers like help with practical things like hotel check-in and luggage, but more than that, the tour manager can help with decisions on where to visit and when for the best experiences. They also share a few secrets, such as the best places to eat depending on your taste and budget, and can help with the local language.”


RIGHT: Panoramic Balcony Suite on APT’s AmaBella


BELOW: A Leger Holidays Luxuria coach


 ON TOUR It’s not just hotels that can be upgraded, of course. For those heading off on a cruise, suggest a cabin upgrade, says APT’s national sales manager, Jessica Shelton-Agar. “By staying on the middle or upper cabin decks, guests will often have a balcony option as well as easier access to many of the amenities on board, such as restaurants and lounges,” she says. “These benefits are ideal if too many stairs are a challenge.” There are plenty of other upgrades


to be found on cruises and tours. APT offers Luxury departures that include drinks, tips and more, while Exodus Travels has Premium itineraries with added luxuries and upgraded accommodation. Leger Holidays has its own range of extras, including its Silver Service range – providing more-comfortable coaches plus porterage at hotels – and its new Luxuria Signature Collection, featuring


higher-end accommodation and extra coach facilities such as personal touchscreen TVs and wider seats. Inntravel, meanwhile, offers upgraded versions of its most popular walking trips, with stays in locations such as a Renaissance mansion in Siena and Villa Bled in Slovenia. Don’t forget the practicalities either. Something as simple as highlighting a home pick-up service could be enough to close a booking. Leger passengers living within 20 miles of a joining point can pay a small fee for a home pick-up, while Shearings Holidays provides a similar service with its Home Connect option (available free on certain trips, and for a small charge on others). Saga includes VIP door-to-door


service on all long-haul holidays and selected Europe tours and river cruises, while Titan Travel offers return door-to-door transfers with drivers – making for an excellent selling point on touring product more generally.


 GOING IT ALONE Booking a comprehensive travel insurance package is a must, says Seamus McCauley, head of communications at Holiday Extras. “Mature travellers can often require a greater level of cover, particularly if they have any pre-existing medical conditions,” he says. Holiday Extras offers policies from £50, based on an over-65 travelling in Europe with a pre-existing medical condition. And if clients want to hire a car,


recommend one they can pre-book so it’s all planned before they arrive. Affordable Car Hire offers commission to agents and can arrange for the car to be delivered to the client’s hotel – helping travellers avoid having to navigate after a tiring flight. Affordable also offers an excess refund policy, meaning customers can reclaim any excess they’d have to pay in the event of an accident – providing that all-important peace of mind.


56travelweekly.co.uk21 March 2019


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