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DESTINATIONS UPSELLING MATURE TRAVEL


 HOTEL ADD-ONS Once clients are in resort, there’s are a whole host of add-ons that can make their stay more comfortable. If it’s space and privacy they’re after,


suggest upgrading to a room that allows access to the hotel club lounge. These can include everything from afternoon tea to evening cocktails and canapes, so guests can save on food and drink while enjoying an extra level of comfort. AMResorts, for example, has a


Preferred Club service across its Secrets, Dreams and Now brands, offering an exclusive lounge with daily continental breakfast, afternoon hors d’oeuvres, liqueurs and in-room newspapers. Certain resorts also offer Preferred Club-only services like private restaurants, pools and bars. “The key message here is the


availability of calm, upmarket havens accessible throughout the holiday,” says Malcolm Davies, product destination manager for Funway Holidays. But for mature travellers wanting to


ABOVE:


No 1 Lounge, Heathrow


ABOVE RIGHT:


Luggage transfer service AirPortr


RIGHT: Warner Leisure


Hotels’ Nidd Hall Hotel


really up the luxury, there’s only one thing for it – an upgrade to a suite, of course. Increased space, private pools and butler service can all help seal the deal for those with budget to spare, so highlight these plus points to mature clients, especially those celebrating special occasions, says Karl Thompson, Sandals and Beaches Resorts’ managing director for the UK and Europe. “If it’s a special-occasion trip


If it’s a special-occasion trip, most guests are happy to spend a little extra to make their holiday even more memorable


like a birthday or wedding anniversary, most guests are happy to spend a little extra to make their holiday even more memorable,” he says. And if they are celebrating a big day,


suggest adding a special package to bolster the booking value that little more with the likes of in-room flowers, champagne and spa treatments. Warner Leisure Hotels ups the game further with VIP packages offering a priority-position table during evening entertainment, plus complimentary drinks, a dedicated waiter and, in its Platinum option, the chance to meet the star of the show (from £60 per person, including half a bottle of champagne). They also offer early check-in and late check-out for an extra fee (from £10 per room), which is worth recommending for older clients in search of extra flexibility.


54travelweekly.co.uk21 March 2019


PICTURES: PETE GUTTERIDGE; MURRAY SCOTT; PETE MASON


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