search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
GIC seeks sales boost via agents


Juliet Dennis juliet.dennis@travelweekly.co.uk


GIC The Villa Collection aims to raise its rofie ith the trade this year as it marks its 50th anniversary.


The Greece and Cyprus villa specialist plans a joint fam trip with sister operator Sunvil for 10 agents in May and is sending out “cheat sheets” with product facts and selling tips to help sales. The operator, which has about


120 villas in its collection, has also adapted its latest brochure to make it easier for agents to sell by dividing its range into categories such as beach villas


GREECE: Paparouna in Alonissos is a three- bedroom villa with pool


Wright said GIC had already


and properties suited to couples. Managing director Chris Wright said agents often found villas a harder product to sell. “We want to get the word out and raise our profile, he said Agents told s they struggled to know which villas to recommend so we have


introduced different collections and cheat sheets.” The operator, which makes about 40% of sales through the trade, also hopes to capitalise on increased demand for properties for families and extended families by offering one free child flight per booking


sourced more villas suitable for families, including larger properties. “We are seeing more families book, whereas historically we sold mostly to couples in the shoulder seasons,” he added. The operator has more villas in locations where holidaymakers do not need to hire a car, which now account for 40% of properties – p from abot  fie years ago “This is the biggest shift we


hae seen in the past fie years People want to walk back to their villa rather than drive. We have also been investing in bringing our properties up to scratch


and adding pools, for example.” gicthevillacollection.com


21 March 20129travelweekly.co.uk21


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80