Silversea unveils prizes in Seven Wonders incentive
Harry Kemble
harry.kemble@
travelweekly.co.uk
Silversea is offering agents the chance to win a £32,000 cruise as well as a raft of luxury prizes.
The line unveiled its Silversea
Seven Wonders competition at the Travel Weekly Agent Achievement Awards in London last week. To enter the competition, agents must complete one of seven training modules on Silversea Academy, the line’s interactive training platform. One of the seven modules,
relating to each of the seven continents which Silversea visits, will be released every three weeks until the Travel Weekly Globe Travel Awards in January 2019. Once an agent has completed a module, they will be entered into a draw and could win prizes including a Bulgari spa experience, a luxury travel wallet, a DSLR camera or a sunglasses voucher. The seven winning agents will
then go into a final draw to win a Silversea expedition cruise, worth up to £32,000. The winner will be drawn on stage at the Globes. Connie Georgiou, Silversea head
CMV to hold festive dinners on ships in Tilbury in December
Cruise & Maritime Voyages is to showcase Columbus, Magellan or Marco Polo to members of the public at six no-sail events in December in London. Customers will be able to
board one of the three ships in Tilbury for lunch or dinner.
CMV’s Magellan
ANTARCTICA: Silversea is trumpeting its sailings to seven continents £32k
Value of Silversea’s top prize of an expedition cruise
of trade sales and partnerships, said: “The competition is fun and increases knowledge, which helps agents sell. It’s about people who love to travel and want to see theworld.” Georgiou said the Seven
Wonders competition would promote Silversea as the leader in its sector for destination choice. She said: “There are people out there trying to copy our product,
but we did it first.”
silversea.com
Mike Hall said: “We pay agents 10% commission to sell our Festive Events. “These events are a fantastic
way for agents to introduce potential customers to cruising.” The six Festive Welcome
The five-course festive lunch
costs from £49 and includes a show, welcome cocktail and half a bottle of wine. The five-course festive dinner and show costs
26
travelweekly.co.uk 19 July 2018
from £79, extending to £99 for an overnight stay with breakfast. A group booking for 10 adults
allows an 11th to dine for free. CMV head of marketing
Aboard Events are December 7 (Magellan), December 8 (Magellan and Marco Polo), December 14 and 15 (both Magellan) and December 20 (Columbus).
cruiseandmaritime.com
Celebrity champions its diversity ethos with new module
Celebrity Cruises has launched a training module dedicated to diversity and inclusion. Presentations and short
films on the module (pictured) provide agents with selling tips on how the line cares for a diverse range of passengers. One film showcases how
Celebrity has introduced welcoming parties, Pride parties, and same-sex marriages and ceremonies across its fleet. The module is available on the
Cruising for Excellence platform. Agents will also be informed
about Celebrity’s involvement in partnerships with charities such as the Malala Fund, the charity named after Malala Yousafzai. The female-education activist will be godmother of Celebrity Edge, due to launch in December.
cruisingforexcellence.co.uk
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