OPERATOR NEWS YOU CAN USE
SuperBreak adds ‘Explore by Rail’
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
SuperBreak has introduced ‘Explore by Rail’ breaks in a new- look UK Short Breaks brochure.
The programme features more
than 575 hotels, of which 90 are new to the operator, and puts an increased focus on packaged breaks and experiences. The Explore by Rail breaks offer
three and four-star hotels within a mile of a train station. Destinations featured are nationwide. The Explore the South Coast
break, from £199, includes four nights’ B&B in Bournemouth and an Explore by Rail train ticket
JUST OUT: Features 90 new hotels
to explore the New Forest, go shopping in Lymington or enjoy a day out in Weymouth or Salisbury. In the brochure, brackets are used to highlight what is included
“The new look and feel is a natural progression and takes us into the next phase”
in SuperBreak holidays – for example, the destination plus the hotel, travel, tours and experiences that make up a package. The aim is to make it easier
for agents to highlight products to clients that can be added to their break, all of which are commissionable, said national sales manager Graham Balmforth. He said: “The new look and
feel is a natural progression for SuperBreak, taking us into the next
phase of our growth. Our product has developed so much over the past few years and more than 50% of all our short breaks sold include two or more add-on elements. We constantly develop ways to appeal to customers, and this brochure highlights a host of new packages.” Among the new packages
are Restoring Windsor Castle (after the fire) private tour; the exhibition Diana: Her Fashion Story, at Kensington Palace; more
murder mystery breaks; and a Downton Abbey guided tour at
Highclere Castle. ● SuperBreak has also revealed plans to run its largest-ever TV
campaign later this summer.
superbreak.com/agents
26
travelweekly.co.uk 18 May 2017
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