NEWS YOU CAN USE
PAGE 25 CUBA HOLIDAYS PLANS MORE TRADE EVENTS
PAGE 26 AZAMARA STARTS CAPE TOWN SAFARI OPTION
PAGE 28 EMERALD TO OFFER EGYPT AND JORDAN TOURS
OPERATOR
First Class plans TV ads and top-seller sales chief
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
First Class Holidays is shaking up the way it engages with the trade to enhance its profile under new managing director Daniel Gathercole.
The long-haul operator has also
unveiled plans for its first national TV ads this summer, with a call to action to agents, who account for more than 90% of business. In addition, it plans to appoint a celebrity ambassador. Gathercole said all processes
were under review to ensure the brand’s “personality” stood out, including ways to work with agents more proactively as it targets an aggressive 24% increase in revenue (compared with up to 9% in previous years) by the end of September 2019 to reach £25 million. It hopes to increase awareness of First Class Holidays as more than a Canada specialist. The operator also offers Australia, New
OPERATOR
Shearings offers tours of the new set of Coronation Street
Shearings Holidays is offering tours of the new set of ITV soap Coronation Street, which is opening is doors to the public for the first time at the end of this month. The tours to the set in Manchester will offer the chance to explore locations on the show, from the famous homes
SHAKE-UP: Daniel Gathercole is reviewing processes; left: new brochure
Zealand, the US, Pacific islands and countries in Asia and the United Arab Emirates, and will look at South Africa for 2019. Holidays range from tailor-made to escorted tours and self-drive breaks. “Agents who know us think of us
as Canada experts,” said Gathercole, who started in February. “We want to stand out as more professional and more clear in our messages.” An account manager will be
appointed to look after top sellers in a revamp of its key partner scheme, members of which must
sell about £200,000 worth of the operator’s holidays a year. Monthly conference calls have been introduced with agency groups while planned training events in September could be revamped to include more fun aspects. The website is being revamped
to show all its destinations and agent logins will be introduced. A new on-the-road sales executive is likely to be sought for the Midlands. The operator’s new worldwide
brochure features 13 extra tours.
fcholidays.com
and shops to the Rovers Return and Victoria Street. Visitors will see the current set at MediaCityUK, which moved from Granada Studios in 2013. The two-day package starts at £99, including one
night’s accommodation, a visit to Manchester and all coach travel. It is available between June and November from Yorkshire pick-up points. A three-day package from £149 is available from southeast pick-up points, while a four-day package
from £199 offers pick-up points across the UK.
shearingsagent.com
17 May 2018
travelweekly.co.uk 23
Did you know…? Our 2 for 1 sale is coming to end and will not be extended. With this in mind, be sure to book your clients a half-price Luxury Included® holiday before it’s too late – sale ends Tuesday!
NEWS IN BRIEF
Tianjin Airlines starts direct route from London to Xi’an
Tianjin Airlines has launched a twice-weekly direct flight linking Heathrow with Xi’an for the first time. The capital of the Chinese Shaanxi province is home to the Terracotta Army. Wendy Wu Tours is offering free business-class upgrades.
wendywutours.co.uk/agents
Newmarket Holidays offers £50 off five Ireland tours
Newmarket Holidays is offering a £50 per person discount on a range of escorted tours to Ireland booked by May 31. Launched as part of its Magic of Ireland campaign, the offer is available on five tours using the promotional code EMERALD.
newmarketholidays.co.uk
Club Med to open first five trident resort in Americas
Club Med will open a new resort in the Dominican Republic in winter 2019. The all-inclusive property will be the company’s first ‘5-Trident’ luxury resort in the Americas when its opens in December next year.
clubmed.co.uk
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