ESCORTED TOURS TAILORING TOURS DESTINATIONS O The perffit Escorted tours are no longer set in


stone. Joanna Booth discovers how to tailor a trip to suit any client


ne-size-fits-all only really works for ponchos. For


everything else – sartorial or otherwise – something with a bit more flexibility is far more comfortable. On holiday, guests are much happier when they’re doing what they want, rather than what they’re told. People take life at


a different pace, have various interests, and even sometimes just wake up in the morning and fancy a change. However, this can be tricky


for escorted touring providers. How do you run a communal holiday if everyone is trying to do something different? It’s all a matter of balance. Whether it


concerns travel, food or activities, operators are increasingly trying to leave a little wriggle room for personal choice.


w ACTIVITY CHOICES Plenty of operators offer optional excursions on tours – activities not included in the original price and itinerary but that can be


added on to suit an individual. For a client on a Riviera Travel tour, this might be touring Florence by night in a classic Fiat 500, or taking in a performance of the Russian Ballet in Moscow. For Cox & Kings’ customers, it could be hot-air ballooning over Jaipur, or trekking in Chile’s Torres del Paine national park.


ect


Torres del Paine national park, Patagonia


16 November 2017 travelweekly.co.uk 53


PICTURE: COX & KINGS


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