First Class prints its first Escorted Touring brochure
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
First Class Holidays has brought out its first dedicated Escorted Touring brochure.
The long-haul specialist has
traditionally featured all of its escorted tours in its existing destination brochures. The move to showcase the
product in its own standalone brochure is part of a bid to capitalise on the popularity of escorted tours and grow sales. Brand and strategy manager
Steve Taylor said: “We have changed our focus to push escorted tours. It is a growing part of the UK travel sector. We have
seen business increase and we have reacted to that. “It allows for greater
pre-budgeting, with a lot of the holiday costs included in the price, and someone takes care of all the details on the tour.” He added: “We are giving
agents a new tool to sell these destinations from us.” The operator already works with a number of escorted tours
Wendy Wu adds trips to tomb of empress
Harry Kemble
harry.kemble@
travelweekly.co.uk
Wendy Wu Tours will be among the first tour operators to offer British holidaymakers trips to the tomb of China’s only female empress next year.
Thirty departures across four
Wendy Wu itineraries ranging from 10 to 21 days will include visits to the tomb of Wu Zetian in the Qianling Mausoleum in Qian
County in Shaanxi region. The tours, running from February to October, can now be booked by agents. A 10-day China Experience tour costs £1,690 per person. The addition of visits to the
tomb was announced at a dinner in London last week in partnership with the Shaanxi tourist board. Wu Zetian ruled during the Zhou
dynasty, from 690 to 705, and was known as a ruthless tyrant, though recent research suggests
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travelweekly.co.uk 16 November 2017
she played a major role in shaping China’s culture, military and the economy. Tours of the exterior of the
empress’s tomb will be led by an experienced local guide. Groups of between 20 to 22
people will then be taken to another site to see the Terracotta Warriors. Wendy Wu, founder and chairperson of Wendy Wu Tours, won an award in September for her contribution to Shaanxi tourism.
suppliers, including APT and Insight Vacations, which provide the tours on the ground. The brochure gives details of
all First Class Holidays’ partners and features detailed itineraries, excursions, images and ‘from prices’ of its tours in Australia, Canada, the US and New Zealand. More than 40 tours are featured in the new programme, out this week. Tour sizes vary depending on the tour supplier, with some
departures guaranteed, and tours vary in accommodation levels from three to five star. They include budget-style tours which include breakfast but fewer excursions and meals and more free time. First Class Holidays also
offers stopovers in destinations including in the Middle East and Bangkok, and tailor-made pre and
post-itineraries.
fcholidays.com
“We have changed our focus to push escorted tours. It is a growing part of the UK travel sector”
OUT NOW: 2018-19 brochures from First Class Holidays
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