WTM 2017 NEWS YOU CAN USE


ers trade ‘hot leads’


SPINNING GLOBE: Agents can pick up requests posted by customers


Balearics reports green tourism tax has raised €100m


The Balearic Islands’ sustainable tourism tax, introduced in 2016, will help fund around 100 tourism initiatives across the islands in the coming months. The tax, of between €1 and €4 per person per night depending on the accommodation, has already raised an estimated €100 million. It is being used to help preserve


Joanna Cooke. “The consumer has done most of the work.” Agents can become Spinning


Globe experts by completing destination training, and by doing so make themselves stand out as the agent of choice for the


customer and get more leads. The company, founded by Gary


Jocobs, says its e-learning training portal VFam is “the next-best way to learn” about a destination other


than travelling there. spinningglobe.com


natural and cultural sites such as the Serra de Tramuntana mountain range, a Unesco World Heritage Site in Majorca, and the Ses Salines Natural Park, a nature reserve in Ibiza. It marks a change in strategy


for the islands, according to general director Pilar Carbonell. “Sustainability has always been


MAJORCA: The Serra de Tramuntana mountain range


a focus on some islands like Menorca, which is a biosphere reserve, and Formentera, but less so on the other islands. Now Ibiza and Majorca have realised this is a must for the future too.” In Menorca, the 116-mile Cami


de Cavalls heritage route has gained €260,000 in funding from the tax, with plans for more to come.


16 November 2017 travelweekly.co.uk 23


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