Digital brochures boost Cruising Excursions’ sales
Hary Kemble
harry.kemble@
travelweekly.co.uk
Cruising Excursions has boosted business through the trade by almost a quarter after introducing a sales tool to help agents create personalised digital brochures for customers.
The tool, available on the shore
excursion specialist’s website, builds a PDF brochure, containing
prices and tour options for each port of call on a sailing, for agents to show customers. To create an online
brochure, agents must log on to
cruisingexcursions.com, choose the ‘Create PDF’ option and enter the customer’s cruise line, ship, date of departure and duration. Once the personalised shore
excursion brochure has been created, agents have the option to email it to customers.
WIMBLETON: ‘We’re always looking for more agent partners’
Through Cruising Excursions,
which launched in 2011, agents can access about 12,000 excursions at more than 700 ports worldwide. Agents using the tool can also
offer Port Package ‘value’ deals when booking between three and nine excursions at the same time. Cruising Excursions chairman
John Wimbleton credited the PDF brochure tool with increasing agents’ share of the company’s business from 45% to 55% since its launch in April. Currently, around 1,000 PDF
brochures are being created for customers each week. Wimbleton aims to grow sales
by between 10% and 20% next year. “We are always looking for more agent partners,” he said. Statistically, the best time to sell
a customer an excursion is eight to 10 weeks before their sailing’s departure, Wimbleton said. Cruising Excursions sells about 140,000 excursions a year, with agents earning 16% commission
on each booking.
cruisingexcursions.com
8 November 2018
travelweekly.co.uk 27
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