RISING STARS: Natalie Economides (left), Kimberley Steer and Joel Matthewman meet G Adventures founder Bruce Poon Tip

Travel Weekly’s three Apprentice Rising Stars are given inspirational tips by G Adventures

founder Bruce Poon Tip. Robin Searle reports

G Adventures founder Bruce Poon Tip is as passionate about developing new talent and company culture as he is about building one of the world’s leading touring companies. So it was fitting that our three Apprentice Rising Stars had the opportunity to meet him at a recent Travel Weekly Business Breakfast event. Over the past year, we have

followed our three winners as they embark on their travel careers, hearing about how their apprenticeships have helped them learn and develop on the job. And after listening to Poon

Tip during a stage interview with Travel Weekly Group editor- in-chief Lucy Huxley, they had the opportunity to meet him in person to hear more about his approach to business and the importance of being passionate about your career. “I’m a firm believer that you

need to love what you do, and that is particularly relevant when you choose a career in travel,” he told them.

“Travel can be a high-pressure

environment, but you can always remind yourself what inspired you to choose this industry, and remember that you are helping people to realise their dreams. “I believe travel can be a

massive force for good in the world, and you are fortunate to be joining an industry that you are passionate about and that can make a real difference.” Poon Tip told the apprentices

they were in a perfect position to help their companies embrace the technological advances that were driving change in the industry, and said they could expect to see a growing number of customers seeking experience-based holidays rather than ‘fly-and-flop’ beach breaks. Natalie Economides, from

Flight Centre in Richmond, London, said: “I found the day really interesting and enjoyed hearing all about the growth and developments of G Adventures. “Bruce was a great speaker

and left us all feeling inspired and amused with his stories. Meeting him has helped me

understand G Adventures better, particularly its values and amazing ethics.” Joel Matthewman, from

Thomas Cook in Wombwell, said: “It was great to hear Bruce’s inspirational story first hand. “He gave some useful tips for

someone just starting out on their career in travel, and I learnt a lot about how to be successful in this industry.” Kimberley Steer, from

Skybreak at Gatwick, said: “It

was extremely interesting to learn how determined Bruce was in delivering his idea of a personalised travel experience, and how he overcame obstacles in realising his idea. “It was inspiring to see

how one person can have all these amazing ideas, then build a business that provides passengers with a unique holiday experience, but also creates jobs and new livelihoods for the local community.”


Travel Weekly’s Rising Stars competition has run as part of the Apprenticeships in Focus series, sponsored by Virgin Holidays. As well as winning a pair

of Virgin Atlantic flights, our winners also had the chance to attend events such as the Atas Conference and Travel Weekly Business Breakfast, and have also received

invitations to next month’s Travel Weekly Agent Achievement Awards. To check out the features

from our Apprenticeships in Focus series, head to apprenticeships

30 7 June 2018


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