COMMENT: “Is it unreasonable to expect people in our sales-based industry to be around at 5.15pm on a Saturday?” Miles Morgan, page 22

Shearings changes group name to ‘reflect diversity of brands’

Lucy Huxley

Shearings Leisure Group, the holding company for Shearings Holidays, Coast & Country Hotels and other leading brands, is changing its name to Specialist Leisure Group.

Chief executive Richard Calvert

said the change was designed to “better reflect the breadth, depth and diversity of the group, and to be more relevant to the trade, investment community, as well as current and potential future partnerships”. He said: “Shearings is one of our best-known, marquee brands. It’s 115 years old and leads the market in the UK for escorted touring. “But having it also as our group name causes confusion. “As well as being specialists in

escorted touring and river cruising through the hugely successful

Silver Travel Awards reveals shortlist after record number of votes

The shortlist for the annual Silver Travel Awards has been announced, after a record number of votes were cast. The awards, presented by

Silver Travel Advisor, the advice site for mature travellers, recognise the best travel firms, experiences and destinations for the over-50s market. The number of categories has

increased from 17 to 21, with new emphasis on the ocean and river cruising, villas and luxury tour sectors. Shearings Holidays,

Kirker, Jet2holidays and Saga are among those up for gongs. Winners will be presented

with their awards by former ITV newsreader John Suchet at the National Portrait Gallery on July 9. Travel Weekly is trade media partner for the awards. › See the full shortlist at:

10 7 June 2018

to operate two branded Country Living Hotels. Calvert said a new workforce management system, to replace all manual systems, would go live in the coming weeks, and said the group had put Wi-Fi on 240 coaches and would roll out a state-of-the-art airline-style entertainment system to its fleet in July. Specialist Leisure Group now

LANSDOWN GROVE: The Bath property is part of Country Living Hotels

Shearings Holidays, we are also specialists in hotels, in events, in experiences – in the UK, in Europe and worldwide. Specialist Leisure Group better describes the true scope of the group.” Calvert explained how the business, 100% owned by private equity investor Lone Star Funds, had changed in the 12 months

since he had joined as chief executive. This had included “refreshing” the Shearings Holidays brand, investing in hotels, moving to its Wigan head office, installing a new Travelink reservations system and CRM system, hiring Neil Hardy as digital director and partnering with Hearst Magazines/Country Living

operates eight brands and 45 hotels (42 of which are fully-owned by the group), employs 2,600 people, carries 1.1 million customers and has 66% repeat business. “In the past 12 months, we’ve

put in place a robust platform for sustainable growth for 2019 and beyond,” said Calvert. Details of SLG brands – Shearings

Holidays, Bay Hotels, Coast & Country Hotels, Caledonian Travel,, National Holidays, Country Living Hotels and Wallace Arnold Travel – can be found at

New Travel Weekly supplement: Unlocking the Mature Travel Market

Travel Weekly has produced its first edition of Unlocking the Mature Travel Market. The guide, out this week,

provides insight into the growing over-50s sector and advice on how agents can appeal to an older audience. We have teamed up with

Silver Travel Advisor to publish statistics, practical tools and expert commentary. Marketing tips, solo travel, multigenerational products, accessibility and insurance are among the topics covered.

Unlocking the Mature Travel

Market editor Amie Keeley said: “We offer tips on how agents can tap in to this sector, from the language used in marketing to matching the right products to their customer whether they are an adventure- seeking 65-year- old or

somone with accessibility needs.”


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