NEWS US ROUND-UP
Deep South and California outpace other parts of US
Te trade has reported mixed fortunes for US destinations, with New England, southern states and California outperforming Florida and eastern seaboard cities. Tom Waite, Kuoni’s US product
manager, said the operator saw US sales rise 10% in 2018, and the south and New England are selling well in 2019, but Florida is flat. “Self-drive itineraries and
multi-centre holidays are definitely on the increase with customers wanting to explore more,” he added. Lee Evanson, sales manager at
Trafalgar, said the Deep South is a “perennial bucket-list favourite”, and sales for its Tastes and Sounds of the South itinerary had nearly doubled so far this year, compared with the same period in 2018. Richard Forde, Newmarket
Holidays’ head of trade sales, reported strong growth for the southern states, California and New England. Claire Hazle, marketing and
e-commerce director at Cosmos, said: “Our most popular tours are in the south and in the national parks. Improved gateways into the south have also helped the
region’s accessibility.” i The US: Destinations, page 40
Stowe church, Vermont
‘America’s diversity of holidays makes it a resilient market’
US operators claim the wide range of holidays in the country makes it a resilient market despite some Britons’ concerns about Brexit. Sarah Lax, purchasing manager
at Virgin Holidays and chair of the Visit USA Association, said: “Demand for and interest in the US is still significant. Te Great
8 4 JULY 2019
American West atracts affluent UK travellers who are resilient in their holiday plans, no mater what the economic or political climate.” Richard Forde, Newmarket
Holidays’ head of trade sales, noted a “strong bounce-back in sales” since 2018, which was affected by a Trump backlash and Brexit.
However, the operator’s eastern
city tours haven’t recovered as well as other destinations and bookings remain on par with 2018. Claire Hazle, Cosmos marketing
and e-commerce director, said North America is its top-selling region,
and demand is stronger for 2020. i Sarah Lax: Comment, page 16
travelweekly.co.uk
US specialists offer £99 deposits to bolster sales
Juliet Dennis
Operators are using low deposits to boost forward sales to the US, despite a high level of enquiries. Te trade reported buoyant
enquiry levels for the US but admited there was “nervousness” about booking due to challenges in the market, including negative headlines in the media about job cuts. Deposits are traditionally reduced
in January and February but many operators, including USAirtours, Newmarket Holidays and Funway, are offering £99 per person deposits in the current late sales period. Funway’s July ‘deals’ brochure also has savings of 65% for bookings made this month (page 22). USAirtours chief executive Guy
Novik said: “People are being much more cautious, ringing around and doing a lot more price-checking. “Job security should be high but
negative news about people losing jobs is making people nervous. “Traditionally, the industry offers
reduced deposits in January and February, [but now] we are seeing these deposits being kept low to tempt people to book in a soſt market. “Te weak pound doesn’t help;
Florida
2%Forecast increase in UK arrivals to the US this year
that’s pushed up the price of the ground element.” USAirtours reported its overall
sales to the US to be about 5% down despite its Florida villas business running 7% up. Gold Medal’s product manager
for the Americas and the Caribbean, Ross Sinclair, said the operator was performing well in a challenging
market environment. “Our numbers are fairly good considering the market,” he said. “Gold Medal is holding its own,
while some are feeling the pinch in a challenging lates period.” Te operator, which offers
deposits of £99 year-round, said year- on-year bookings were up by 4% to Florida and 15% for the Deep South. UK visitor numbers to the US
rose by 4% to 4.7 million in 2018, following a 2% dip in 2017. Te US National Travel and Tourism Office forecasts UK arrivals to rise by 2% this year and 4% in 2020, with the five-million figure to be hit in 2021.
SPECIAL EDITION
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PICTURES: Miami CVB; Newmarket Holidays
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