BUSINESS NEWS


Green list destination Portugal bucked the trend in a BVA BDRC survey, with demand for short breaks unchanged and down by a fifth for holidays compared with April 2020


Holiday demand ‘lower for the next 12 months’


Survey finds just 42% of Brits planning overseas trip in next year. By Ian Taylor


Government travel restrictions and the risk of controls changing at short notice are suppressing consumer intentions to travel overseas on holiday not just this summer but over the next 12 months. That is according to a yet-to-


be-released survey of UK holiday intentions by consumer research firm BVA BDRC. The research, for a forthcoming


Holiday Trends 2021 report, saw BVA BDRC survey 1,750 UK adults


48 3 JUNE 2021


in the week of May 17 when travel resumed to a small number of green list destinations. It found just 42% were considering


an overseas holiday or short break in the next 12 months. That may sound healthy but it is 29 percentage points down on January 2020 and one-third lower than in April last year when the UK was already in lockdown. The findings led the researchers


to conclude caution around overseas travel “is relatively long-term”. By contrast, the proportion


planning a UK domestic trip was on a par with 13 months ago at 72%. The fall in intention to travel


overseas was pronounced for all ages, although the extent varied from a 34% fall among 18-34-year-olds to a 43% drop among those aged 35-plus. It was also consistent for both


holidays and short breaks and across most popular destinations other than Portugal and Greece.


Continued on page 46 travelweekly.co.uk


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