CONNECTIONS ADVENTURE: AZORES, PORTUGAL 2019
Azores committed to becoming a sustainable tourism destination
T
he Azores government is working with the Global Sustainable Tourism Council and UN to certify the islands as a sustainable tourism destination.
Delegates at Connections Adventure heard that the work was part of a commitment to a sustainable future for the Azores. Marta Guerreiro, secretary for energy, environment and tourism, said the
government was working to increase the islands’ international recognition as an outstanding nature destination, while ensuring resources and people’s quality of life were not jeopardised. “The Azores has established itself as Europe’s leading nature destination,” she added.
EXPLORING THE TRUE MEANING OF ADVENTURE The definition of adventure holidays can differ significantly depending on a traveller’s expectations, according to a panel taking part in National Geographic Traveller’s ConnecTALKS session at Connections Adventure. Comparing the adventure sector to the luxury market, panellists agreed that the term has different meanings for different clients – though there was an agreement that common themes include a duty to protect destinations visited. Philippe Brown, of Brown + Hudson, said adventure could be defined as “boundary-pushing and a sense of accomplishment and change”. Panellists agreed that travel firms play a major role in educating clients and managing expectations. Matthew Jackson, managing director of National Geographic Traveller UK, said: “It’s like your client going to Mauritius and asking for Argentine wine. It’s all very well saying ‘my client’s super-rich and that’s their favourite wine’, but we have to educate people about sourcing local produce and using local guides.”
DELEGATE FEEDBACK
PHILIPPE BROWN BROWN + HUDSON
“I prefer to attend events in original destinations. Originality helps me commit. The Azores was perfect in that regard.”
SILVIA RICO ENIGMA PERU
“I love the size and the opportunity to meet people in a way that allows for genuine discussion, interest and
understanding of the clientele and their needs.”
LESLIE PARKER LESLIE PARKER TRAVEL
“I love the Connections format – it’s the best way to create relationships in the industry.”
SUZANNE EVERAERTS- BROWN VAYENI
“The organisation was phenomenal, and I felt a real energy among all delegates.”
Connections is the international private community for senior executives in high-end travel. Focusing on the luxury, meetings & incentives, wellbeing, adventure and weddings sectors, Connections brings together members in a highly focused, time-efficient agenda over an unrivalled 12-month calendar.
weareconnections.com EVENT SUPPORTERS
MATTHEW JACKSON NATIONAL GEOGRAPHIC TRAVELLER UK
“Being part of the event was a pleasure. I met some great people, had some interesting business discussions and enjoyed myself!”
2 JANUARY 2020
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