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Kylie Minogue is the face of Matesong campaign


Kylie Minogue fronts major ad campaign by Tourism Australia


Ben Ireland


Tourism Australia has launched its biggest UK marketing campaign in more than a decade with perhaps the most familiar Aussie face – Kylie Minogue. The popstar is fronting the


£7.9 million Matesong campaign, which celebrates the friendship between the two countries. The full three-minute advert


launched on Christmas Day, airing on ITV before the Queen’s Speech. The song, performed by


Minogue, has been penned by


£7.9m cost of Tourism Australia’s Matesong campaign


songwriter Eddie Perfect, and also features Australian comedian Adam Hills, who hosts UK TV show The Last Leg, and former cricketer Shane Warne. Minogue, who has recently


released a greatest hits album and headlined Glastonbury in 2019, said: “To work with Tourism Australia on this project was


Brand USA to host 100 agents on UK & Irelan


Brand USA will host 100 agents on its 2020 UK & Ireland MegaFam. Seven US itineraries will take


place simultaneously, from April 29 to May 7, before all agents meet for the finale of the trip at Universal Orlando Resort in Florida. Agents must make bookings to


the US with American Airlines or British Airways and complete the MegaFam Airlines 2020 badge on


22 2 JANUARY 2020


USADiscoveryProgram.co.uk by March 15 to be eligible for a place. Brand USA, meanwhile, has


started streaming films celebrating America’s musical draw for tourists. America’s Musical Journey film, which premiered at cinemas in 2018, is on its subscription-free GoUSA TV channel for the peak booking period. It stars singer- songwriter Aloe Blacc, who explores


travelweekly.co.uk


facebook.com/pg/ travelweeklyuk/ videos


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