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African Pride adds St Helena to expanded 2020-21 programme


African Pride’s 2020-21 brochure features a remote new destination – the island of St Helena in the South Atlantic Ocean. The Winelands, St Helena and


a dream come true. I had the opportunity to see parts of the country that I haven’t seen, to go home and to revisit places that I know are beautiful.” Tourism Australia is also taking


outdoor advertising space at Waterloo train station to support the ad – a shorter version of which will be broadcast in January. The UK-specific campaign


is an extension of the three-year global £19.9 million Come Live our Philausophy campaign, which launched in October with actor Chris Hemsworth. Sally Cope, regional general


manager for the UK and northern Europe at Tourism Australia, said: “Given the past three years of politics here, we felt like we were in a unique position to highlight the fact that, despite everything, we have great ties between our two countries – and remind people that Australia is always there for people to come down and take a break.” tourism.australia.com


nd MegaFam in spring


the US’s musical heritage by visiting New Orleans, Memphis and Miami. Brand USA president and chief


executive Christopher L Thompson said: “[The films] provide a lens into how music is engrained in the fabric of cities and towns across the country, and will motivate viewers to come and experience the destinations for themselves.” thebrandusa.com


travelweekly.co.uk 2 JANUARY 2020 23


Cape Town holiday combines two nights in the winelands of South Africa with eight days in St Helena, then four nights in Cape Town. Prices start at £4,412 including flights from the UK. Overall, the brochure has 55


updated itineraries and 20 new accommodation options in Africa and the Indian Ocean. New to the brochure are a guide


for first-time safari-goers; advice about special-interest safaris and when to see wildlife migrations; luxury cruises; and a Rovos Rail journey from Tanzania to Angola. The operator’s most popular


itinerary is the 16-night Classic South Africa tour, featuring Cape Town, the winelands, Garden Route and a safari. It costs from £3,470. African Pride director David


Holland said: “We have listened to agent feedback and incorporated it into practical information to help them sell Africa. “This year is our 21st birthday


and we have a range of celebratory plans for our agents and suppliers.” african-pride.co.uk


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