In association with


NUE


Sponsor’s comment: IDeaS


At IDeaS, we believe in data science and its ability to answer some of hoteliers’ toughest revenue management questions. Ultimately, the “right” guest is the guest that is best for hoteliers’ bottom line over the long term. With the right data, tools and strategies in place, identifying and attracting these ideal guests becomes an empirical effort with fewer and fewer uncertainties clouding the picture. The hospitality industry still has progress to make in developing a consistent and holistic view of their customers across their booking and stay journeys. We know revenue management software can be an invaluable resource as hoteliers and technology vendors work to piece together disparate data sources. With a clearer picture of how shifts in strategy impact results, hoteliers can continue to test, measure, refine and iterate strategies for finding their ideal, most profitable customers. Discover greater profitability at ideas.com


www.thecaterer.com


Technology Prospectus 2024 | 47


SHUTTERSTOCK/BOONCHOKE


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