SUPPLIER ARTICLE
NATASHA’S LAW: LABELLING SOLUTIONS COME IN ALL SIZES
Whether you need to print a few labels or manage menus across multiple sites, you need a solution with instant update capabilities
However, there are easy-to-use and inex- pensive technologies that can be tailored to businesses of all sizes and can help ensure compliance and customer safety.
LABELLING PRINTING SOLUTIONS
Choosing the right approach for your business will depend to a great extent on the scale of your operations, including how many locations you have. For food and drink businesses with a sin-
gle site, a tablet or laptop loaded with Broth- er’s free P-touch Editor label design software and connected to a Brother TD thermal printer makes it easy to create labels detailing allergen content, ingredients, barcodes, branding, pric- ing and expiry dates quickly and accurately. For businesses with multiple sites, a third-
party menu management system is a more practical solution to deliver scale and flexibil- ity. It uses a database to manage all ingredient, allergen and nutritional information from a central location, which can then be accessed by in-store teams using a tablet to create compliant food labels which can be printed on-demand with a Brother printer.
SO HOW MIGHT THIS WORK IN PRACTICE? N
atasha’s Law has been a requirement for anyone selling pre-packaged for direct sale (PPDS) food for two years now,
so why is it that so many businesses are still struggling to comply?
CHALLENGES WITH COMPLIANCE
The legislation means that all PPDS foods must be clearly labelled with information on potential allergens. Brother UK research revealed that the ini-
tial response to the new law’s introduction was positive, with 100% of food industry busi- nesses surveyed agreeing it would make cus- tomers with food allergies feel safer. But a recent study by food-industry
analyst Erudus found that more than half (54%) of PPDS food labels are failing to accu- rately declare the presence of allergen ingre- dients, with many retailers still relying on handwritten labels.
32 | Technology Prospectus 2024
www.thecaterer.com
“More than half of PPDS food labels are failing to accurately declare the presence of allergen ingredients”
Snowfox Group is a leading Japanese food business with brands including YO! And Taiko, which needed a flexible way to accu- rately label its freshly made products in supermarkets. Ease of use was critical, so they teamed up with retail tech specialist TPP Retail to develop an intuitive app, designed so product ingredients, nutritional information and allergens could all be easily updated as menus changed. The next step was to select the right in-store print hardware, which had to be mobile, with a small footprint and able to work offline. The Brother TD-4 desktop label printer, combined with an attachable table mount, was quickly iden- tified as the cost-effective and compact solution. At a stroke, this made Snowfox fully compli-
ant with Natasha’s Law, as well as equivalent legislation in other territories where it oper- ates, including the US and Canada. The system has now been successfully rolled out to more than 1,900 locations.
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