In association with
Sponsor’s comment: Square
“I can open the back office from wherever I am and check what’s
happened” Gill Haciouglu, Room 305
when the guest makes a reservation, another rea- son to favour direct bookings over OTAs. One strong advantage of tokenisation is that as guests spend, the data from their activities can be cap- tured and analysed and, with the appropriate permissions in place, the data can be plugged into CRM systems and loyalty platforms. Heather Byron, senior vice-president of services at Alliants, says: “It’s so much more powerful when the front desk employee has an accurate guest summary at their fingertips and can ask: ‘I can see you had lunch with us last time. Shall we look after that for you again?’ Or ‘I see you have some free time tomor-
www.thecaterer.com
row. Can we arrange something in the spa?’ Compare that to purely transactional requests like: ‘Can I have your passport? Can I swipe your credit card?’” Flexibility and ease of payment have increased revenues at the 94-room Bush hotel in Farnham with the help of a Mews point of sale. Operations manager Kash Jagda says: “Mews automates the admin and lets us focus on providing guests with amazing hospital- ity, and we’ve seen a positive impact on our bottom line as a result.” Across the hotel’s outlets, guests can order
food and drink from the digital menu using their phones and choose to pay upfront, charge their room or settle the bill during check out. Digital bill splitting, tipping and guest tabs are linked with a guest’s profile. The Bush hotel has seen a 13% increase in its average daily rate, put a stop to manual errors and saved time for staff thanks to automatic settlement.
SPEED OF SERVICE For restaurant owners, relations with deliv- ery platforms can be similarly vexatious as those between hotels and OTAs. Outsourcing deliveries can feel like a double-edged sword: although it was a lifeline during Covid, now,
Sponsored by Square – the technology company that makes commerce and financial services easy and accessible for sellers around the globe. Square offers purpose-built software to run complex business operations, versatile e-commerce tools, embedded financial services and banking products, staff management and payroll capabilities, and much more – all of which work together to save sellers time and effort. Millions of sellers across the globe trust Square to power their business and help them thrive in the economy. Square for Restaurants is
its refreshingly easy restaurant POS system. Whether you’re a single or multi-location, a bar or multi-concept restaurant, this technology allows businesses to improve the flow of orders and find more ways to keep profit in their pockets. Payment processing, table and inventory management are just the beginning – the POS software connects the front and back of house while freeing up businesses to focus on customer experience.
Technology Prospectus 2024 | 19
▲
SHUTTERSTOCK/PHONLAMAI PHOTO; JOSE CALSINA
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
