SUPPLIER ARTICLE
HOW TO ENGAGE YOUR EPOS TO MAXIMUM REVENUE EFFECT
Get the most out of your hard-working staff with the power of effective technology, says Tim Reed, partnerships manager at Newbridge Software
E
nsuring you have an effective electronic point of sale (EPoS) system in place is a vital foundation for any hospitality F&B
operations. To get the best return on your EPoS investment, first you need to have a clear and present understanding of the capabilities and how they can best be applied to your own operations and revenue opportunities. Much of the impact your EPoS system can have is down to the insights it can deliver on financial reporting, staff performance and promotions. With the ongoing challenges of rising costs
and recruitment, the focus on managing costs and staff has never been sharper. Knowledge is power, so the saying goes, and knowledge of your financial performance is essential when planning for future revenue success. Live reporting, which tracks and displays all transactions, showing the gross profit of indi- vidual menu items and sales performance of individual team members, is an all-impor- tant metric when it comes to planning future menus, ordering stock and managing team rotas. For multi-site operations, such data can be managed in one place with our EPoS sys- tem, which offers a group reporting function and delivers a global view of performance by market or location. From a staff performance perspective, you can also view if and where the shortfalls are and the steps needed to mini-
26 | Technology Prospectus 2024
“An efficient EPoS system has the potential to be one of the most valuable tools you have in place to support staff”
mise that, whether it be additional training or changes to the rota. An efficient EPoS system has the potential
to be one of the most valuable tools you have in place to support staff by not only improv- ing their knowledge and supporting their job function, but in turn enhancing the guest experience and supporting upsell and ancil- lary revenue growth. A win-win. Menu alterations, such as new items or
price changes, as well as updates on current promotions, can be readily available at the touch of a button. Likewise, ensuring you have mobile and tablet ordering set up means guests are also equipped to simply scan a QR code, view, order and pay directly themselves. Orders are delivered directly to the kitchen and staff are then enabled to focus on delivering even better customer service whilst increas-
ing service and turnover times to drive even more revenue. Promotions, loyalty discounts and gift vouchers are popular ways to enhance guest relations and experience and increase spend and can be set up to be automatically triggered. Adopt a dynamic approach to pricing with time-sensitive promotions that can be man- aged within your EPoS system, set up as dis- counts on selected menu items. Once again staff can instantly have sight of which promo- tions are live, so they are then equipped with the knowledge to market to guests and not only drive upsell opportunities, but also eas- ily redeem gift vouchers as payment by simply scanning the voucher. With such rich functionality there is no
time like the present to evaluate if your cur- rent EPoS is working to maximum effect and if you are getting the best revenue return.
To find out more about how you can streamline your operations and realise your revenue potential please visit
newbridgesoftware.co.uk
www.thecaterer.com
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