CONTENTS
5 Helping hands Find the balance between technology and staff
6 Start your engines Hand over the responsibility on reservations to booking tools
12 Online connections How to create a comprehensive digital strategy for marketing
18 Easy money Finding flexibility for guest payments
28 In safe hands Tracking your food, from delivery to table
34 All systems go How to choose the best property management system for your hotel
42 Work smarter, not harder Take away the everyday chores with robots and AI
46 Right guests, right revenue A technology upgrade on revenue management will keep guests coming back
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WELCOME
Welcome to The Caterer’sTechnology Prospectus 2024 – your one-stop-shop for all the information you need about the latest technologies on the market to help drive your business forward over the next 12 months and beyond. Technology has the capability to
revolutionise the hospitality industry, but with so many battles being fought when it comes to the day-to-day running of a business, it’s very easy to put the latest applications or digital transformation projects on the back-burner. And to make things clear, when we say
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‘revolutionise’ the hospitality industry, we’re not talking about replacing humans with robots. On page 42, we detail how automation technology can assist employees with repetitive, time-consuming tasks that are prone to error, freeing people up to improve guest experience and provide that human touch hospitality is known for. Elsewhere, we delve into the technologies
that provide solutions to managing costs and revenue, as well as tackling all-important food safety and tips for improving your digital marketing. With the right considerations, technology can make vast improvements to business operations, and through insight, opinions, case studies and supplier showcases, this is your comprehensive guide to technology for the year ahead.
28 FRONT COVER PHOTO: ZHU DIFENG/SHUTTERSTOCK
www.thecaterer.com Technology Prospectus 2024 | 3
Caroline Baldwin Technology Prospectus Editor
The Caterer editor James StaggTechnology Prospectus editor Caroline Baldwin Production editor Kirsty Utting Senior Designer Emma Winton Digital content manager – hospitality Maria Mellor Sales Rob Adam, Cheryl Townsend Managing director Stuart Parish Chief executive Duncan Horton
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