SUPPLIER ARTICLE
CUTTING EDGE PROPERTY MANAGEMENT DESIGNED WITH THE HOTELIER IN MIND
Sarah Cade, managing director of Avon Data Systems, the home of Rezcontrol, has some tips on how your PMS can put you back in control FAST AND FRICTIONLESS POS
The space between table and room should be streamlined. A good PMS should be able to book table and room bookings in one process, handle packages for guests with inclusive meals, and automatically cancel a table if a room booking is cancelled.
BOOST SALES AND REVENUE WITH DYNAMIC PRICING
By altering prices to reflect availability and demand, you will benefit from more book- ings, while boosting profits at peak periods. A sophisticated PMS will enable you to set parameters throughout the week, or even the day, to amend your strategy for best return.
Behind every great hotel lies a great property management system – one that frees time on admin for staff to spend with guests, automates functions, makes sure you’re seen in all the right places, for the right price – and ultimately boosts your bottom line.
Travellers today expect nothing less than seamless perfection. They expect to find all the information online, optimised for mobile, with easy booking involving minimal clicks. Once they’ve booked, they want automatic confirmations, and, closer to the date, can be tempted by upsell offers – a bottle of bubbly on arrival? A restaurant or spa booking? And on arrival, they don’t want to queue to check in, and they do expect their room to be ready, with any extras in place. Your property management
system (PMS) is the arbiter of guest experience. Bad news travels a lot faster than good, especially on social media, so if you’re thinking of reviewing your system, here are some handy tips.
KEEP IT SIMPLE
A well-designed PMS interface should be easy to use and navigate, with seamless integrations and user-friendly screens, making it easy to learn and quick to operate. As a rule of thumb, the more decep- tively simple it looks, the more sophisticated the development behind the scenes. For the guest, meanwhile, the slicker the booking process, the more likely they are to complete the transaction. It’s that simple.
38 | Technology Prospectus 2024
“As a rule of thumb, the more deceptively simple a PMS looks, the more sophisticated the development behind the scenes”
ANYTIME, ANYWHERE ACCESS Hotel managers and owners are busy people, not always to be found sitting at their desks. A good PMS needs to work just as well from a tablet or mobile as from a desktop.
EFFECTIVE GUEST ENGAGEMENT
This is the area where most of your upsells can be made. If you can automate smart, hotel- branded emails before, dur- ing and after your guest’s stay, you will save hun- dreds of hours of staff time; ensure consistency, avoid errors, and give your guests the opportu- nity to consider extra treats which otherwise they may not
have done. AUTOMATED PAYMENT SOLUTIONS
These can really make a difference to your bot- tom line. Features like integrated Chip and PIN pre-authorisation and 3D secure card- holder not present transactions all help to eliminate errors and chargebacks, while auto- mated payment and cancellation rules mean you won’t lose out to no-shows.
Want to find out more? Visit
https://rezcontrol.com, call +44 (0)330 223 1456, or email
sales@rezcontrol.com
BALANCING COST AND TRANSPARENCY; SECURITY AND SCALABILITY; TRAINING AND SUPPORT
“These areas are a great starting point for a PMS review,” says Cade. “But they are just the tip of the iceberg. Hoteliers will want to be reassured about the frequency and communication of updates, data security and scalability, and of course the costs – do you pay a fixed monthly fee or are there extra charges like commission or reservation delivery fees?” Costs need to be clear, she explains, and
it’s vital to know the level of support you will be getting. “Does your supplier offer a fixed, transparent monthly fee, or are there extras that may seem minimal, but soon rack up?” “Then there is the human side of the equa-
tion. How long does it take to get to go live, and how well supported will you be during onboarding? Is ongoing training available, and how responsive is tech support? Will they consider individual development requests, and do they really listen to their customers? Can your reservations be migrated for you?” “Rezcontrol is proud to be one of the big-
gest, yet wholly independent PMS suppliers in the UK,” adds Cade. “With unparalleled UK- based support 365 days a year and 24/7 train- ing on demand, we are happy to be judged by the promise we make their customers, that they will never be ‘just another number’.”
www.thecaterer.com
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