SUPPLIER ARTICLE
HOW CAN YOU ENHANCE EFFICIENCY AND REVENUE THROUGH THE GUEST JOURNEY?
From check-in to departure, let technology automate the payments and processes, says Chris Jones, senior product manager at Guestline
B
uilding the right tech stack can be con- fusing, especially when the pace of new solutions arriving into the market shows
no signs of slowing down. But it needn’t be. In fact, if you have a clear understanding of your guest and their expectations, market segments and operational needs, you will have a clear understanding of your guest’s journey and be in pole position to apply the best-fit technology to fulfil it. But what are the best fit solutions to drive efficiency and revenue? Capturing a guest’s attention is the all- important first step and to do that you must have an effective distribution and channel management strategy. The benefits of the direct channel are well recognised. For opera- tors who work with online travel agents and the GDS, our Channel Manager can enable operators to deliver details of rates and inven- tory in real-time. For those who prioritise direct bookings, Google Free Booking Links and Hotel Ads are your greatest ally. Understanding the impact a solid Google
Business Profile can have in terms of search engine optimisation is only half of the puz- zle. To switch a guest from browser to booker, an effective booking engine, such as Guest- line’s Direct Booking Manager, which enables
40 | Technology Prospectus 2024
“Guestline’s Direct Booking Manager, which enables operators to synchronise their booking engine data directly with Google, delivers significant dividends”
operators to synchronise their booking engine data directly with Google, delivers significant dividends in terms of managing rates, inven- tory and live bookings to deliver more revenue direct from the guest to you. Guests now expect to perform many of the administrative aspects of their stay them- selves, from the palm of their hand, so be sure then to offer online check-in with a tool such as our digital registration solution Guest- Stay, which has been recently developed with the launch of GuestStay Kiosk. This seam- less on-site check-in tool reduces queue time and enables staff to focus on getting to know the guest, welcoming them and investing in those all-important upsell opportunities. Once
again integrated directly to the property man- agement system (PMS), all guest data and check-in information is updated in real time for maximum efficiency. Throughout the stay, and on check-out,
an effective payment solution is also critical. GuestPay is one such solution, giving guests the freedom to choose their preferred payment method, either online or on-site, and combines operational and payment systems into one hub for a positive, lasting impression on departure. However, keep in mind that for your tech
stack to have real impact, integration must be front of mind. Ensure each solution works effectively with your PMS and is cloud-based so that not only is each department updated in real time, but whatever your current rates and availability, you are in pole position to deploy it effectively for the benefit of your guests, your operations and your profitability.
To find out how Guestline’s complete portfolio of solutions can enable you to achieve more, please visit
guestline.com
www.thecaterer.com
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