VOICE OF LUXURY
Egypt
Japan
was at the end of January and revealed that 76% of our UK agent members are optimistic about their performance in 2024 and feel that growth will continue. The remaining 24% were unsure, which we believe is due to global events that could impact willingness to travel. However, no one expressed pessimism, which is a great sign.
Q. What booking trends are your UK agents seeing? Our 2024 Virtuoso Luxe Report revealed there is a lot of ambition among British travellers to venture farther afield to regions that are less explored for expedition and adventure holidays to once- in-a-lifetime destinations. These are dreams people had during the pandemic that they are now able to bring to the fore. More than 60% of advisors surveyed expect travel demand and spend per trip to increase this year. There are also some clear destination winners. Japan, Egypt, Sri Lanka, India and Morocco were highlighted as the top re-emerging destinations as they have opened up more to tourism and people are feeling confident in travelling further. Due to long-haul trips taking off again, the booking window is also increasing. However, last-minute bookings certainly haven’t gone away. Europe continues to be a popular getaway with Italy,
France and Greece being favourite destinations. But we are noticing, particularly in Europe, that shoulder-season travel is increasing in an attempt to avoid the crowds as the region became a huge tourist hotspot after the pandemic.
Q. How is the desire for responsible travel impacting the luxury sector? According to [our] recent research, geopolitical conflicts, overtourism and the effects of climate change have made sustainable travel a big motivator for travellers. A huge 86% of global advisors said their clients are investing in the cultural heritage of the destinations they visit, such as through community engagement and conservation. While cost doesn’t pose a significant barrier to sustainable travel, 58% of travellers said they are willing to pay more if they know how the money is being used. Also, 30% said they would be encouraged to travel more responsibly if they had guidance from a trusted source. Virtuoso’s members can visit our sustainability hub to search for hotels and experiences that promote ecotourism. We also have a sustainability community that offers access to free training and webinars.
aspiretravelclub.co.uk
MAY 2024 ASPIRE
87
CREDITS: Virtuoso Luxe Report
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