VOICE OF LUXURY


The four-deck Funnel Suite has a private plunge pool and spa


Four Seasons Yacht


Q. Another key USP is that the yacht will have Four Seasons staff on it. Explain the importance of that. It’s one of the biggest differentiators. At the [Monaco Yacht Show] you see some of the world’s most beautiful yachts, but they don’t have Four Seasons staff. They don’t have Four Seasons’ elegant standards. When you walk into these accommodations, it is going to look like the most refined Four Seasons hotel.


+° /hi wÀÃÌ Ãhi« ià iÝ«iVÌi` Ìo l>ÕnVh in oÛimLiÀ ÓäÓx] with two vessels to follow. Will the ships all be the same? The hull will be the same, but once you get a ship in service, you always refine things. I want to make another comment: yachts cruise, and this one will cruise, but it’s not a cruise line. The objective was to create a niche that would be distinctively different from anybody else. It’s more yacht than cruise because of the private space. When you look at the inside of the vessel, it’s going to feel residential. It’s not going to feel institutional.


Q. You mentioned the Fincantieri relationship will go on for £x Þi>Àð 7h>̽à niÝ̶ That’s for another press conference. But let me just say the world is three-quarters water and one vessel with 95 staterooms is going to fill – people better book it very early. [Two more ships] is still not a lot of inventory when you look at the world.


+° 9oÕ½Ài ëin`in} f{°Óm on i>Vh ÃÌ>ÌiÀoom° >n ÞoÕ give people an idea of what these sailings might cost? I want to talk about price, because I’ve talked about this to [agent audiences] for many years. This is not about discounts. This is about what counts, and to people who are giving their precious time, this is priceless. The price point will equal the quality and the style, not only from the design of the delivery and the costs, but the quality of the staff who’s delivering on unparalleled service. This is not about anything that’s average, by any far stretch of the imagination.


+° ÃÌim>Ìià ÃÕ}}iÃÌ nini oÕÌ ov iÛiÀÞ £ä lÕÝÕÀÞ VÀÕiÃià are bought through a travel advisor. How critical will travel agents be in selling this product? The person who drives us is the buyer, they take the choice. We’re going to have travel agents who will certainly be a part of this. We’re going to have yacht brokers, because the vessel will be able to be chartered and that’s a special niche. We’ve found in the analysis there are going to be family offices handling multigenerational families so there’s lots of different outputs here. This is [for] an extraordinary client, who has extraordinary people serve them, some of which are travel agents. But it’s not going to be the standard product that the industry is seeing.


aspiretravelclub.co.uk


DECEMBER 2022 ASPIRE 103


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