like those from AVISTA OIL more attractive. AVISTA’s process ensures:


• Up to 1,530 kg lower CO2 • Certified CO2 emissions per ton compared to conventional base oils reduction certificates for customers


• ESG‐compliant solutions for transport, industry, and agriculture


At the same time, total cost of ownership (TCO) is becoming a key purchasing factor, as long‐ lasting, energy‐efficient lubricants help reduce both consumption and waste.


Challenges and market dynamics: sustainability vs. price sensitivity


While sustainability is gaining traction, some customers still prioritise the lowest unit price over TCO.


Low‐cost brands as negotiation tools Many customers leverage smaller, price‐focused brands as bargaining chips in price negotiations with their primary suppliers.


Regulatory shifts will reshape the market The EU’s CO2


reduction policies will define future


procurement strategies, putting pressure on suppliers that fail to prioritise sustainability.


Future trends • Sustainability is no longer optional – ESG policies and CO2


reporting will drive demand for low‐ emission lubricants. • AVISTA OIL leads the transition with CO2 ‐certified


solutions, but other players are increasingly incorporating sustainability into their portfolios.


• Long‐lasting, energy‐efficient lubricants will become standard, as extended drain intervals help lower both costs and environmental impact.


• Customers are shifting focus from price alone to TCO, making premium and sustainable lubricants more attractive in the long run.


Conclusion


The Danish lubricants market is evolving rapidly, as sustainability, regulations, and TCO concerns shape purchasing decisions.


While global brands continue to dominate in terms of volume, sustainable alternatives are gaining momentum, particularly in sectors facing stricter environmental requirements. Smaller producers will continue to drive price competition, but the most successful players will be those combining high


performance, sustainability, and measurable CO2 reduction. www.avista-oil.dk


Certificate of


Lubricant Competence 2025


A complete basic lubricant training programme devised and developed by leading industry experts.


1. Exploration & Refining 2. Base Oil Types and Characteristics 3. Basic Tribology 4. Lubricant Additives 5. Automotive Lubricants 6.


Industrial Lubricants


DEVISED, DEVELOPED


AND DELIVERED BY INDUSTRY


PROFESSIONALS


7. Greases 8. Metalworking Fluids 9. Health, Safety, Environmental and Sustainability 10. Certification Session


For more details visit www.ukla.org.uk/training


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