spend on those third-party vendors for their artwork, and adherence to compliance and regulations, by minimising errors and ensuring that each label has the correct health and safety information.
The Kallik approach Labels and artwork are often the first line of defence in identifying illicit products.
Automated LAM software can significantly help manufacturers reinforce their products against counterfeits by giving them visibility at every stage of a product’s lifecycle, even in a complex international supply chain. It allows companies to create an audit trail to ensure full transparency and traceability of every action and ingredient.
With the benefits of transparency that digital technology brings, developments in product artwork labelling can help to slow down counterfeit oil and lubricant manufacturers. Combine this with automation, and the use of pre-approved dynamic templates, the need for human intervention can be limited, reducing the risk of error and making it
more difficult for anyone to maliciously tamper with labelling.
To limit the risk of counterfeits hampering a brand’s reputation, LAM software has the capability to update and change labels almost instantaneously, so a brand can quickly distinguish a counterfeit from a legitimate product. Considering that traditional changes can usually take 10 human weeks to change just 1000 labels, investing in automated software can be hugely beneficial for a brand that is subjected to the counterfeit plague.
Artwork and artwork labelling is most effective when it’s an integrated part of a business’ operation, including anti-counterfeit measures. With labels being a prime target for counterfeiters to falsify a brand’s legitimacy, automating the LAM process will help to control uniformity and ensure compliance with the latest legal, regulatory, marketing and manufacturing standards across the oil and lubricant industries.
www.kallik.com
LUBE MAGAZINE NO.179 FEBRUARY 2024
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