INDUSTRY NEWS
LIQUI MOLY remains loyal to the “pinnacle of motorsport” with renewal for 2023 season
German motor oil manufacturer has signed a one-year contract to sponsor Formula 1® consecutive year.
for the fifth
With the new contract, LIQUI MOLY will be an “Official Partner” of Formula 1 for the 2023 season. Trackside signage, both physical and virtual, bearing the brand of the German oil and additive manufacturer will be on display worldwide at 18 of 23 races this year. “Formula 1 is the pinnacle of motorsport in terms of international character and publicity”, Günter Hiermaier comments as Managing Director of LIQUI MOLY.
LIQUI MOLY has been an “Official Sponsor” in the globally popular racing series since 2019. For the 2023 season, this will be upgraded to “Official Partner” and also includes three races with physical trackside signage at the circuit.
LIQUI MOLY Managing Director Günter Hiermaier emphasised the particularly great range in the 2023 season: “Formula 1 has put together such an international and diverse racing calendar that the philosophy matches ours more than ever: Global premium brand – a status that links us to Formula 1 and makes us stand out from the crowd in retail and towards end consumers.”
Peter Baumann, Marketing Director at LIQUI MOLY,
commented at the contract signing in Bahrain, saying: “In addition to the matching brand philosophies, the immense media echo that Formula 1 generates is crucial for this co-operation. Billions of impressions on social media sites, websites, in video games and documentaries, such as ‘Drive to Survive’ on Netflix create the combination of an authentic advertising impact and storytelling for motorsport enthusiasts around the world. It goes without saying that this also forms an essential part of our overall strategy.”
“As we begin the new season, we are delighted that LIQUI MOLY will be strengthening its commitment to Formula 1. Using digital advertising opportunities demonstrates both long-standing brands’ will to innovate, as we bring fans closer to the greatest racing spectacle on the planet on more race weekends than ever before.”, comments Brandon Snow, Managing Director of Commercial at Formula 1, at the contract signing in Bahrain.
Formula 1 is LIQUI MOLY’s largest, but not the only globally relevant sponsorship, also advertising at MotoGP, operating as the exclusive lubricant partner of the Motocross World Championship, and advertising at the Handball World Championship in January and many winter sports events.
www.liqui-moly.com
SIP celebrates 35 years as independent marketer of specialty oils and fluids
SIP Specialty Oils and Fluids is proud to announce that 2023 sees the company reach the important milestone of 35 years in the industry.
Successfully evolving from a base oil trading company to a well-established and recognised independent marketer of specialty oils and fluids throughout Europe and beyond, SIP are marking the occasion by thank all of their customers, suppliers, and service providers for their support over many years – it has been invaluable,
as well colleagues, past and present, and for their loyalty, teamwork, and individual contribution.
SIP is a family-run business and takes great pride in the position and reputation it has built in the industry and looks forward to working with all our stakeholders for many more years.
www.sip.com
LUBE MAGAZINE NO.174 APRIL 2023
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