Digitisation needed to propel the lubricant industry to new heights


Damien Duhamel, CEO and Co-Founder of Solidiance


The way players in the lubricant industry today reach and communicate with their customers, interact with their channel partners, and operate internally - are all elements that are currently undergoing a disruptive shift.


Digitisation is the key driver behind changes in the lubricant industry, a newly released report has concluded. From the inevitable automation of processes to integrating mobility platforms to the changes in the entire business models, digitisation is creating new opportunities at every corner. Incorporating elements of digital into existing business models will soon become a must for all lubricant manufacturers if they want to stay competitive and thrive.


“Digitisation in the Lubricant Industry” white paper, published by SolidianceDigital, explores how digitisation can help lubricant companies keep their heads above water and sustain their growth. The disruptive challenges


will require a brand new set of thinking and adopting a new approach of doing business. Implementing a digital strategy allows lubricant companies to be more flexible in responding to market fluctuations by providing a better overall management in real-time. This includes the supply chain, customer access and the subsequent relationships, as well as being smarter by understanding the overwhelming amounts of available data at each step of the way.


Embracing the digital


The way players in the lubricant industry today reach and communicate with their customers, interact with their channel partners, and operate internally - are all currently undergoing a disruptive shift.


The constant technological advancements have the power to alter the entire lubricants landscape and transform the very essence of how business is done. For some, it’s a process already well underway.


What we clearly see is that the market for lubricant companies in Asia is rapidly changing with an increasing number of electric vehicles, robots in manufacturing, co-sharing mobility platforms and soon hyper-capacity drones transforming markets at a very fast pace. Emerging markets and their hungry demand for transportation are still carrying the lubricant industry high; but for how long? China and India have very clear Electrical Vehicles plans that will dramatically impact the lubricant industry.


26


LUBE MAGAZINE NO.142 DECEMBER 2017


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73