Jamie Oliver taking on a considerable shape this year with Easy Air Fryer
Ashleigh Mogford’s Cardiff Mum has not made it to the second course
December 2024. It means he slips from being the biggest Food & Drink author to third place, behind Jamie Oliver in first and Kay and Kate Allinson in second. With their sales combined, Anthony and Oliver account for £529,849 of the shrink- age in the category – meaning £1.2m of the contraction is coming from elsewhere. It isn’t from the Allinsons. The
In the Spotlight
Pinch of Nom duo maintain their second place on the author chart, but buck the trend of the rest of their category with their sales rising 8.5%. Their 2024 books, released in June and November, account for 90% of their sales with the summer title, Pinch of Nom: Air Fryer, maintaining a longer tail than their previous titles. That is no big surprise: BBC Good Food’s Food Nation survey from 2024 estimated that 58% of all UK households now own an air fryer. Thus far in 2025, £2.6m has been spent on air-fryer titles, down slightly from £2.7m in the equiva- lent period in 2024 – though a big chunk of that number comes from Jamie’s latest. But the British public hasn’t
Suzanne Mulholland The Batch Lady: Rapid Dinners Ebury Press, £22, 9781529922103
Mulholland – aka The Batch Lady – first appeared in the bestseller lists back in March 2020 and has steadily climbed the charts since, becoming the fourth biggest Food & Drink author of 2025 with sales of £463,721, up 80.6% on the same period in 2024. This is driven by The Batch Lady: Rapid Dinners that has sold 25,193 copies since it was published in mid-February, a volume increase of 17.2% compared with 2024’s The Batch Lady: Grab and Cook. Value sales have risen 36.9% thanks to a £1.88 rise on the ASP.
25,193 TCM copies sold
forgotten its slow cookers, with £929,737 being spent on related titles. That is down by just over half (53.3%) against 2024, though if we strip out Anthony’s
contribution to the category in both years, it rises 30.6%. Perhaps the greatest loss compared with 2024 belongs to Ella Mills, whose Healthy Made Simple earned the Deliciously Ella brand sales of £604,989, which made her the third-biggest author on the list in the first quarter of the year with a total value of £651,850. There has been no new title since, causing sales to plummet by over 96.3% to just £23,905 – accounting for more than a third of the cate- gory’s total loss. There are other drops for some
of the food and drink world’s most famous names, such as Joe Wicks’ sales dipping to a lean £31,706 in 2025 from 2024’s £264,318 and Rick Stein’s slipping by £102,947. Plus, there are some big debuts from 2024 that have failed to serve a second course in 2025, including Ashleigh Mogford’s Cardiff Mum brand, which is down £283,207. All of this leads to a Food & Drink
Top 50 with the big brands having delivered the entirety of the category’s contraction, while the combined sales of titles from 51st place on are up 1% year-on-year. However, there is a reason to
raise a glass – while the food sub- categories take up the large major- ity of sales in both years, the combined performance of “Wines” and “Other Beverages” has seen a 5.5% increase, though this is off a small base and equates to just an extra £27,688 in the pot.
REPORTING Alex Call 40 41 42 43 44 45 46 47 48 49 50
21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39
How to Make… Slow Cooker Hayley Dean Ebury Press, 9781529937992
The Batch Lady Grab… Suzanne Mulholland Ebury Press, 9781529922028
How to Make… Air Fryer Hayley Dean Ebury Press, 9781529915723
Healthy Air Fryer Feasts Christina Kynigos HQ, 9780008729875
Speedy High Protein Fraser Reynolds Ebury Press, 9781529915662
8,874 8,763 8,686 8,511 8,258
Bored of Lunch…Slow Cooker Book N Anthony Ebury Press, 9781529903546
Gino’s Air Fryer Cookbook Gino D’Acampo Bloomsbury, 9781526680419
Doctor’s Kitchen Dr Rupy Aujla Ebury Press, 9781529148848
7,699 7,635 7,550
Bored of Lunch: The Healthy… Book N Anthony Ebury Press, 9781529903522
The Fast 800 Keto… Dr Clare Bailey Mosley Short Books, 9781780725130
Speedy Weeknight Meals Jon Watts Bloomsbury, 9781526677457
Fitwaffle’s Easy Air Fryer Eloise Head Ebury Press, 9781529947304
The Complete Air Fryer… Sam & Dom Milner White Lion, 9780711287594
7,292 6,811 6,465 6,272 5,573
How to Eat 30 Plants… H Fearnley-Whittingstall Bloomsbury, 9781526672520
The HBD Cookbook Petronella Ravenshear Thorsons, 9780008600785
Love Gluten Free Megan McKenna Hamlyn, 9780600638827
5,524 5,473 5,314
Budget Air-Fryer Cookbook Jenny Tschiesche Ryland Peters & Small, 9781788795524
Dinner Meera Sodha Fig Tree, 9780241488003
5,232 5,106
The Hairy Bikers… Diabetes The Hairy Bikers Seven Dials, 9781841884073
5,072
Ultimate Air Fryer Cookbook Clare Andrews Michael Joseph, 9780241681640
Dishoom Shamil Thakrar et al Bloomsbury, 9781408890677
Bakes and Wee Treats Jonny Murphy Ebury Press, 9781529943641
Bored of Lunch: Healthy… Nathan Anthony Ebury Press, 9781529914474
5,051 5,008 4,975 4,874
The Hairy Bikers…Favourites The Hairy Bikers Seven Dials, 9781399607322
Bored of Lunch… Nathan Anthony Ebury Press, 9781529914511
The Fast 800… Dr Clare Bailey Mosley Short Books, 9781780724133
4,827 4,774 4,550
Poppy Cooks: The Actually… Poppy O’Toole Bloomsbury, 9781526664105
4,427
Mary Berry’s Complete Cookbook Mary Berry DK, 9780241655504
What Mummy Makes Rebecca Wilson DK, 9780241455159
Unprocess Your Family Life Rob Hobson Thorsons, 9780008729622
4,416 4,273 4,123 39
DAVID LOFTUS
Charts Market Spotlight
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