4th April 2025


Data source Nielsen Date range 2025 Weeks 1-12


Bestselling Food and Drink Books


1


Easy Air Fryer Jamie Oliver


2


Michael Joseph, 9780241733431 Bored of Lunch: Six…


Nathan Anthony 3


Ebury Press, 9781529914498, Pinch…All in One


Kay & Kate Allinson Bluebird, 9781529079487


4 The Food For Life…


Tim Spector Jonathan Cape, 9781787335233


5 Pinch of Nom… Fryer


Kay & Kate Allinson Bluebird, 9781035054565


6 7 8 9 10 11 12 13 14 15 16 17 18 19 20


The Batch Lady: Rapid… Suzanne Mulholland Ebury Press, 9781529922103


So Good Emily English Seven Dials, 9781399620055


Budget Gluten Free Becky Excell Quadrille Publishing, 9781837832453


25,193 22,484 19,011


Poppy Cooks: The Potato Book Poppy O’Toole Bloomsbury, 9781526664143


The Good Bite Lite Niall Kirkland Michael Joseph, 9780241716076


18,459 18,326


The Best of the Hairy Bikers The Hairy Bikers Seven Dials, 9781399607346


The Slimming Foodie Air Fryer Pip Payne Hamlyn, 9780600638988


Simply Jamie Jamie Oliver Michael Joseph, 9780241657805


Low-Cal Kitchen Bangers Alex Hughes Ebury Press, 9781529941517


14,909 14,118 13,027 12,821


Nancy’s Green and Easy… Nancy Birtwhistle One Boat, 9781035044481


Eat Great, Lose Weight Jess Hawkins Bloomsbury, 9781526681614


Ottolenghi Comfort Ottolenghi & Goh Ebury Press, 9781785038914


12,342 10,562 10,013


Poppy Cooks: The Actually… Poppy O’Toole Bloomsbury, 9781526676993


The Complete Air… Sam & Dom Milner White Lion, 9781836003496


Mary’s Foolproof Dinners Mary Berry BBC Books, 9781785949227


9,228 9,211 9,054 38 Charts


A slimmed-down Top 50 is an unappetising starter for 2025


N


ielsen BookScan’s Food & Drink category is one that often bookends the calendar year with


strong sales thanks to Christmas gifting of the biggest celebrity chefs, followed by New Year resolu- tions to eat more healthily. However, the first 12 weeks of 2025 have seen a less-than-robust start. The category has cooked up


sales of £17.4m, down 9.1% (£1.7m) compared with the same period in 2024, while volume has seen a bigger decline, dropping 14.3% – the equivalent of just over 200,000 copies. Compare that with the wider market, which is broadly flat (a bump of £297,468, representing an increase of


0.1%), and the picture looks more concerning. The biggest title in the category


for 2025 is Jamie Oliver’s Easy Air Fryer which has notched up sales of £1.1m, £400,000 lower than 2024’s lead title, Nathan Anthony’s Bored of Lunch: Healthy Slow Cooker. A rare January release for Oliver sees his sales jump 300%, although without Easy Air Fryer, his sales are down 15.6% year-on- year to date. Anthony, the creator of the Bored


of Lunch brand, has seen his sales drop by £1.5m, compared with the start of 2024, largely due to there being no new release in January of this year – his latest title Bored of Lunch: Six Ingredient Slow Cooker was released a month earlier in


27, 942 29.016 37,675 81,802 46,240


Nathan Anthony, the creator of the Bored of Lunch brand, has seen his sales drop by £1.5m


Charts Market Spotlight


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