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“Buyers are having to keep up with a fairly rapid pace of change in the four-star hotel market. TMCs also need to be actively supporting clients and assess the impact on hotel programmes”


Your invitation into Spanish luxury


Five-star wages beget five-star hotels


THE MEAN PAY OF CHIEF EXECUTIVES in the FTSE 100 is 120 times the average salary of a full-time worker in the UK, according to the High Pay Centre think tank. It is no wonder that the luxury, five-star segment is still strong when it comes to the c-suite.


If they expect a good life in their private lives, they aren’t going to plump for a downmarket B&B in their corporate one. “We’ve experienced an increase of luxury hotel rooms being added to our clients’ hotel programmes,” states Julie Shorrock, managing director of Hotel and Travel Solutions.


Some still see a travel


programme that treats the top rungs of business with the full respect they deserve as a real draw for executives. “Naturally, having a superior travel programme is an extremely good way to attract the best talent to work within your business,” states Christine Jones, head of


BUYINGBUSINESSTRAVEL.COM


cluster sales, UK & Ireland, at Radisson Hotel Group. There is also a move for the five-star product to complement the rest of the travel policy. “The evolution has been about having to negotiate targeted programmes just for those travellers sitting alongside the main corporate ones,” says Erica Livermore, managing director of Prestige Hotel Reservations. However, what luxury


properties are suffering from is the race to the bottom that the internet and online booking tools serve only too well. “They only hold minimal information on a property and therefore the added value may be overlooked. That is why it’s important to regularly showcase top hotels to key corporate planners,” states Wendie Esposito, vice-president, global sales – Europe, Preferred Hotels & Resorts. The advice is: treat this segment differently to your normal policy.


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