Home Entertainment ANALYSIS: ARTIFICIAL INTELLIGENCE
LG ThinQ AI-enabled TV
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and Google Assistant, is expanding to include media streamers, consoles, smart TVs and wearables.
Use your voice
Ask almost anyone what AI means and it’s likely that they will reply that it has something to do with Alexa and the Amazon Echo smart speakers. They might even mention Google Home or Siri. It’s just the tip of the iceberg, but voice-based intelligent agents such as these are the fi rst, and most visible, form of AI to the average consumer. For now, Amazon’s Alexa has a signifi cant lead, but Futuresource believes Google Assistant will close the gap over the next two years. Voice assistants are based on a key theme of AI called natural language processing (NLP) – the most common form of AI in consumer electronics. It’s essentially the act of getting a computer to emulate the human ability to recognise human speech, and speak or write a reply. Another facet of AI is machine learning, whereby software changes its behaviour according to the data it receives.
Talk the talk Smart speakers use relatively simple rule-based algorithms, whereas the wider subject of AI is an incredibly complex and experimental subset of computer science. “Voice-based agents presently relay spoken commands to the cloud, the speech is analysed, an appropriate response is computed, and the result is sent back to the voice agent to act upon,” says
Simon Forrest, director of consumer electronics at Imagination Technologies. “This looks like a form of intelligence to the user, but is probably not considered AI in the purest sense of the word.” He explains that the processing is not handled locally by the voice agent itself – instead, massive server arrays decompose and analyse speech using a combination of advanced pattern-matching algorithms and neural network technologies. “So while the system overall uses elements of AI to arrive at a result, the devices themselves are not intelligent.” That will change only when AI- capable silicon chips can be embedded in each specifi c device.
“Often times, it’s not really AI, but it doesn’t mean that there isn’t some really great tech in the product,” says Will Merrill, senior designer at London- and New York-based strategic design company Smart Design. “Voice synthesis, voice detection and recognition all utilise machine learning algorithms, which stemmed from research within AI development.”
We’re still in the ‘iFart’ stage. We still need to fi nd where this technology fi ts into a consumer’s life before we will see full adoption
Will Merrill, senior designer, Smart Design
Amazon Echo
AI on the big screen
Although we’ve seen voice-activated TVs before, 2018 marks the fi rst time voice assistants are appearing on big-screen TVs. Samsung is offering its in-house Bixby assistant on its QLED TVs,
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