Advertisement Feature BLOMBERG
‘We’re confi dent selling Blomberg – it’s our brand’
ERT editor, Sean Hannam, chairs an insightful round table discussion between Roger Clark (pictured right), owner of Peter Rhodes, Market Rasen, Lincolnshire, and key members of the Beko Plc team to see how the dealer’s relationship with Euronics and Blomberg has helped to strengthen his business in a competitive market
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Q: Retailers up and down the UK say the electrical retail market is challenging, but how’s business in Market Rasen? Roger Clark: The market here, and in Louth, where our second shop is located, is pretty good. We’re the only electrical dealer in Market Rasen and there aren’t many left in the whole of Lincoln. So, people round here either go on the internet, go to John Lewis or they come to us.
Business has been pretty fl at over the last four–to-
fi ve years, but things have improved over the last 12 months, following our move to new larger premises where we amalgamated our electrical and kitchens businesses. The idea behind the move was to future- proof the business and make it a destination store. It’s worked – we’re about 10 per cent up. The kitchen business is called Rhodes Fitted Kitchens and we offer a full plan, design and fi t service.
Q: Can you explain why being a Euronics agent is so important to your business? What are the key benefits? RC: We’ve been a CIH member for around 40 years and a Euronics agent since it began. To be truthful it’s all about Euronics now. The products, the prices and the promotions are fantastic. I cannot imagine how anyone can run a profi table business in our industry unless they are a Euronics agent.
Q: How long have you been working with Blomberg and how did the relationship come about? RC: We’ve been working with the brand for six years but it’s only really in the last 12-18 months that we’ve been selling it in a big way. Diversifying into kitchens, moving to the new shop and also the Euronics website helped push us more in the
brand’s direction. Tony Breislin: Our mutual Blomberg business has only really taken off in the last 12-18 months, but we’ve come a long way in a short space of time. With the new shop came a fresh start for Roger’s business and the opportunity for Blomberg to have a stronger presence in-store. The branded Blomberg stands have given the brand much more credibility and in-store standout.
The panel
From front left to right: Tracey Woods, trade marketing manager, Beko Plc Roger Clark, owner Peter Rhodes, Market Rasen Steve Naylor, channel manager, independents, Beko Plc Tony Breislin, regional sales manager, independents, Beko Plc
Sean Hannam, editor ERT Steve Naylor: Why does Blomberg sell? It’s down to
Q: How is Blomberg helping you create opportu- nities and combat challenges in the market? RC: The three-year and fi ve-year guarantees on freestanding and built-in are a great selling tool for the brand as they support customer confi dence. The level of service we get from the Blomberg brand is exceptional. The exclusivity on the freestanding Blomberg range means it’s a unique proposition to Euronics. It did take me a while to fully embrace the brand. I have now seen the light.
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