News
Cedia warns retailers to ‘stay relevant’
10 Matt Nimmons, Cedia’s EMEA managing director, tells us how electrical retailers can maximise the smart-home opportunity
THE SMART home is becoming a reality for most people. Homeowners up and down the country are upscaling their properties to benefit from the latest smart-home systems, and they need someone to install these for them.
Matt Nimmons, Cedia’s EMEA managing director
Savvy electrical retailers could benefit from this
groundswell of business by getting involved in the design and installation of such smart-home systems. Today’s solutions are becoming ever more
affordable and with high-speed broadband rolling out across the UK, and HD, 3D and 4K technology building demand among consumers, there are significant opportunities to be taken. Being able to offer design and installation services will build business for retailers, and customers will benefit from their local contact having a deeper understanding of the available options. Another advantage is being able to really engage with your client on a unique, tailor-made project that, most likely, will guarantee them as a customer for life – building brand loyalty and future business. By being able to offer support and services to the
How can Cedia help?
CEDIA is committed to supporting its members with leading industry training, education, and certification, delivered by experts who understand the challenges for professional home integration as the market continues to grow. Electrical retailers wanting to understand the connected-home sector can benefit from Cedia’s wide range of training sessions, allowing them to enter this lucrative category by increasing their knowledge, skills, and qualifications within the industry. Offerings include not just dedicated classroom-based courses and certifications, but
e-learning, too. In total, Cedia now offers more than 100 online resources for remote, self-paced training. Cedia also produces white papers, standards, and recommended practices documents, webinars, and reference documents. We can also connect Cedia members with retailers to form mutually beneficial partnerships, whether that’s around particular brands or enabling retailers to create relationships with trusted integrators in their area.
installed facilities, it allows regular work and income from the original project installed. And for independent electrical retailers keen to
remain relevant to the customers they serve, this represents a great business opportunity. How do you get involved? The key is taking the time to research the market, get educated, and build good partnerships. As an industry, we are well aware of our responsibility
in providing the building blocks to support and develop retailers’ business in the connected home. A growing number of retailers are making progress in this space – and doing good business. We’re confident that this groundswell will persuade more retailers that they too need to evolve.
• Smart home – how to make the move, see page 16
Cedia training session
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