THE ERT INTERVIEW PHIL MOORE
P 30
What does Phil Moore listen to on Deezer?
“Virtually everything on my Flow is either Eighties music or deep trance house – I just can’t get enough of it. Common Ground by Above & Beyond is a seminal album for me.
“I was 12 or 13 when the New Romantic era kicked off and my brother was three years older than me, so I was listening to his music – stuff like Gary Numan and The Human League. “Because of my parents’ music taste, I also grew up on Fleetwood Mac, Burt Bacharach and Glen Campbell.”
hil Moore has the perfect job. He’s mad about music and, as the vice-president (northern and southern EMEA) of audio streaming service Deezer, he gets paid to listen to it. “I love it. I was a classically-trained flautist and I played in orchestras and jazz groups as a kid. I’ve always loved music – I stream it during the day and at home. If I’m doing something in the garden, or working out in the gym, it’s convenient – I’ll have Deezer on,” he tells ERT. However, even though he’s passionate about digital music and streaming, he still has a love for old-fashioned audio.
“I have an inordinate amount of vinyl at home.
A great night in for me is a glass of Macallan scotch and something on the turntable. There’s something about the warmth of the music – I’m hopeful that hi-res can provide that.”
Q: What’s your take on the streaming market and where does Deezer fit in? Phil Moore: Streaming is taking the music industry back into the money – it’s growing again and streaming is up 8.1 per cent year on year globally. It’s redefining how people choose to listen to and consume music, as well as video. I think it’s the third consecutive period of growth that we’ve seen and it’s almost eradicating piracy – the labels love it. The fact that you can consume music at a myriad of prices on loads of different platforms and that you now have access to pretty much everything – we have 53 million tracks, plus football content, podcasts and audio books – means it’s taking the industry where it needed to be. I want to be able to listen to what I want to, when I want to and how I want to – as a format, it’s fantastic, especially with the latest smartphones and how people can actually listen to the tracks that they want to.
For 2017, Deezer was up to 35 billion streams on
our platform, with over 14 million monthly average users globally – we are performing really well in France, where we’re number one, Brazil, Columbia, Mexico and Germany, and we’ve recently just started in Israel, as well as Japan. We’re available in over 180 countries, which I think makes us the biggest from a spread point of view.
Q: What about the UK? Is it fair to say that you need to raise your profile here? PM: We’re looking really rosy at the moment. We have a great profile and we’ve come off the back of a couple of years of very heavyweight, above-the- line campaigns that have done the brand a hell of a lot of good. That’s pushed our brand perception in the right direction. This year, we’re trying to align ourselves with our channel partners – in this industry, and a lot of others, the UK is one of the most competitive markets in the world. Everybody wants to be here – in music, it’s even worse, because of the amount of tracks that are produced and distributed from here. The global repertoire from the UK is enormous. We needed to work a lot closer with our partners to make sure that we have the Deezer brand and presence in all the places where people want to purchase and use their kit. We’ve decided to continue our partnership with Manchester United – it’s a phenomenal brand and their social reach is enormous. We’re their official music partner.
Deezer is also partnering with music venues.
We’re going back to the core of what Deezer is all about – and we’re working with Dixons. Having our product always available and always one of the options on smart-home speakers, home audio and TVs was one of our first goals of the past couple of years. We’re one of the best in that respect – the next logical step is to promote our service and our offering to people who are purchasing those. We’ve
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