July/August 2018
ertonline.co.uk
CURRICULUM VITAE
Phil Moore is Deezer’s vice-president of northern and southern EMEA. He is responsible for all business, operations and customer relationships in northern and southern Europe, the Middle East and Africa.
Mr Moore has more than 25 years’ experience in the telecoms and consumer electronics markets. He joined Deezer in February 2017, from
Huawei Technologies, where he was responsible for transforming the O2 Telefonica business.
probably won’t want to listen to a hard, heavy, banging house track, but would prefer something more mellow…
If I look at my listening habits, my perfect Flow would be news from 5:30 to six o’clock, when I’m in the car, music while I’m working on a train, audio books when I’m on a plane and different genres at certain times of the day.
If Flow can do that for me, and all I have to do is
press a button or say to an Alexa speaker ‘Play my Flow’, I’m going to get exactly what I want, when I want it, without any hassle. It’s a lean-back experience and it’s a service that figures out what you want to listen to at a particular time.
played through a speaker, but then hear hi-res and notice the difference.
oore is Deezer’s vice-president of northern uthern EMEA. s responsible for all business, operations ustomer relationships in northern and rn Europe, the Middle East and Africa. Moore has more than 25 years’ experience telecoms and consumer electronics ts.
oined Deezer in February 2017, from
ei Technologies, where he was responsible nsforming the O2 Telefonica business.
done a really good deal with Dixons, which has been successful, and we’re launching that again, with a new, improved offer. We’ve also partnered with Huawei and Sam- sung, as well as most of the high-end audio speaker brands, from
The smart home and voice recognition will open up a lot of people’s eyes to a lot of new content and ways of interacting with products and services, such as our own – it’s only a good thing
the very top-end, like Devialet, right through to Harman Kardon, Denon, Bose and Sonos. We also do hi-res – we support MQA. We’re one of only two services that are
offering hi-res.
Q: Is the Dixons deal exclusive? PM: It is at the moment – they’re the biggest and when you add in Carphone Warehouse and the access to the handsets that they sell, it makes for a really valuable partnership for both of us. We work very hard with Dixons to train and educate the store staff. They have a very tough job, but we have to make it as simple for them as possible, because they have millions of different products and services to have to understand and sell. We have to get our message across in a very simple, easy and communicative way that they can then pass on to the customer. We’re teaching them to demo products, so people can hear the ‘wow’ – they can hear MP3
Q: How is the tech retail market? Is it tough? PM: I think it is tough – you have to have an edge. A lot of it comes down to demos and being able to articulate simply products and services. Customers have to see what the tangible benefits for them are. If you can get that over to a customer, you’ve got them hook, line and sinker – they will love you for it.
Q: What are Deezer’s strengths as a streaming platform? PM: Deezer appeals to pretty much everybody – we have a solution and a service that will fulfil everybody’s needs, but we differentiate ourselves with our content, which is always localised and contextualised. We have over 40 editors globally who will ingest the 30,000-plus tracks we pull in from labels every week and they will ensure that playlists are updated and localised. You will always get the great content that you want. We then throw in our unique product proposition, which is called Flow.
The beauty of Deezer is that if you’re a techie person like me, you can easily create your own playlists and you can share them, but with Flow, if you’re not so tech-savvy, you can set it up and it will give you the music you want when you want it.
At the moment, it will improve when you like tracks or skip them – the algorithm learns for you. As we develop Flow, you’ll see a case where if
you’re listening on your mobile phone, it will be able to read your accelerometer, figure out that you’re running and switch over to the playlist you have for when you’re running. Or it will know that it’s 10 o’clock on a Sunday morning and that you
Q: How far off are you from developing a more advanced version of Flow? PM: Not far – integration with manufacturers gives us access to accelerometers and geolocation-based services in devices.
Q: What other sorts of streaming functionality will there be in the future? PM: At the moment, unfortunately, we’re still strapped to these things [he picks up his smartphone], but there’s a proprietary technology called eSIM that was developed by GSMA. It allows SIM cards to be connectable chip sets that can be put into anything. All of a sudden, if one of those eSIM cards is fitted into a car, streaming will be ubiquitous – you could have it on your watch, then in your car… it opens up a whole plethora of possibilities to get content to people. The killer app for it is voice, but there’s a platform war coming… The beauty of Deezer’s Flow proposition is that it’s a hell of a lot easier to say to your device, ‘play my Flow,’ rather than you having to remember how to rattle off a playlist. Voice control is Star Trek – ‘Computer, find Captain Picard for me’. It’s the way that we interact and it’s natural, so why have we had to develop lots of other ways to interact with technology? It’s a much more meaningful relationship between technology and an individual.
Q: How does audio streaming – and Deezer – fit into the smart home? What’s its role? PM: Everybody wants to listen to music at some point – the smart home gives people easy access to it.
The fact that you can stream 53 million tracks
into your home really simply through connected speakers means that more people will consume more music. We’re working with the labels and our editorial teams to make sure we get the right level of playlist support, localisation and contextualisation – there are still lots of opportunities for new artists to come along and have content pushed to playlists, so people can discover new content. The smart home and voice recognition will open up a lot of people’s eyes to a lot of new content and ways of interacting with products and services, such as our own – it’s only a good thing.
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